How to Add Discount Code with Pop Offer on Shopify

Table of Contents

1. Introduction
2. Why Use Discount Code Pop-Ups?
3. Setting Up Discount Code Pop-Ups on Shopify
4. Best Practices for High-Converting Pop-Ups
5. Conclusion
6. FAQ

Introduction

Imagine a scenario where every visitor to your Shopify store is greeted with a tempting discount offer that not only grabs their attention but also boosts your sales. Sounds ideal, right? Welcome to the world of discount codes combined with pop-up offers on Shopify – a strategy that can significantly enhance your customer engagement and conversion rates.

In the competitive landscape of eCommerce, leveraging well-designed pop-ups to offer discounts can be a game-changer. This in-depth guide will walk you through the process of adding discount codes with pop offers on Shopify, ensuring you maximize your store’s potential. By the end of this article, you'll have a clear understanding of how to implement this powerful tactic effectively.

In the following sections, we will cover:

• The significance of discount code pop-ups
• Step-by-step instructions for setting up discount code pop-ups using different apps
• Best practices for designing and targeting pop-ups
• Essential tips for optimizing conversions

So, let’s dive in and explore how to master the art of discount code pop-ups on Shopify.

Why Use Discount Code Pop-Ups?

Enhanced Customer Engagement

Pop-ups are powerful tools that engage visitors right when they land on your site or exhibit intent to leave. Offering a discount code through a pop-up can be the nudge they need to make a purchase.

Increased Conversion Rates

A compelling discount offer can convert a casual browser into a paying customer. The right offer at the right time can significantly boost your conversion rates.

Building Customer Loyalty

Discount codes can be used to reward repeat customers, turning them into loyal patrons. This not only increases sales but also fosters long-term loyalty.

Setting Up Discount Code Pop-Ups on Shopify

Step 1: Choose the Right Shopify Pop-Up App

There are numerous pop-up apps available on the Shopify App Store. Some popular options include:

• Coupon X: Known for its easy integration and customizable discount pop-ups.
• Getsitecontrol: Offers a wide range of templates and targeting options.
• Privy: Highly rated for its user-friendly interface and robust functionality.

For this example, we’ll use the Coupon X app due to its comprehensive features and ease of use.

Step 2: Create a Discount Code in Shopify

Before setting up your pop-up, you need a discount code. Here’s how to create one:

1. Navigate to the Shopify admin dashboard.
2. Click on Discounts in the left sidebar.
3. Click Create Discount.
4. Choose the discount type (e.g., percentage, fixed amount, free shipping).
5. Enter the discount details, including the code, value, and any usage restrictions.
6. Save the discount code.

Step 3: Install and Configure the Pop-Up App

1. Install Coupon X from the Shopify App Store.
2. Once installed, open the app from the Shopify dashboard.
3. Click on Create New Popup.

Step 4: Customize Your Pop-Up

Customize your pop-up to align with your brand and offer a compelling discount. Here’s how:

Designing Your Pop-Up:

• Headline: Catchy and concise, e.g., “Get 20% Off Your First Order!”
• Body Text: Provide details about the discount.
• Image: Use high-quality visuals that resonate with your brand.
• Call to Action (CTA): Make it clear and invincible, like "Claim Your Discount Now".

Adding the Discount Code:

1. In the pop-up editor, locate the button settings.
2. Set the button action to either “Copy to Clipboard” or “Apply Discount”.
3. Enter the discount code you created earlier.

Step 5: Set Up Targeting and Triggers

Targeting Settings:

• Audience: Specify if the pop-up should appear for all visitors, new visitors, or returning customers.
• Page: Decide if the pop-up will show on all pages or specific pages like the homepage or cart page.

Trigger Settings:

• Time on Page: Display the pop-up after a visitor has spent a certain amount of time on the page.
• Scroll Percentage: Show the pop-up when a visitor scrolls through a certain percentage of the page.
• Exit-Intent: Display the pop-up when a visitor is about to leave the site.

Step 6: Activate the Pop-Up

Once you’ve customized and configured your pop-up, save the changes and activate the pop-up on your store. Monitor and tweak the settings as needed based on performance insights.

Best Practices for High-Converting Pop-Ups

Clear and Appealing Design

Your pop-up should be visually appealing and align with your store’s branding. Use contrasting colors for the CTA button to make it stand out.

Compelling Copy

Keep the headline catchy and the body text concise. Ensure your message is clear and highlights the value proposition.

Timing and Frequency

Avoid showing pop-ups immediately as visitors land on your site, which can be disruptive. Instead, use triggers like time on page or exit intent to catch them at the right moment.

Test and Optimize

A/B test different designs, copy, and trigger settings to find what works best for your audience. Use analytics to track performance and make data-driven decisions.

Conclusion

Adding discount code pop-ups to your Shopify store is a straightforward yet highly effective strategy to boost engagement, increase conversions, and build customer loyalty. By carefully selecting the right app, customizing your pop-ups, and setting up effective targeting and triggers, you can significantly enhance your marketing efforts.

Remember, the key to success lies in continuous testing and optimization. Leverage the insights from your analytics to refine your approach and maximize the impact of your discount code pop-ups.

FAQ

Q1: Can I use pop-ups for mobile users? Yes, but ensure they are optimized for mobile devices to avoid disrupting the user experience.

Q2: How often should pop-ups appear? Avoid bombarding users with frequent pop-ups. Set frequency caps to show the pop-up only once per session or per day.

Q3: What type of discounts work best? This varies by store, but common discounts include percentage off, fixed amount off, and free shipping offers. A/B testing can help determine the most effective type for your audience.

Q4: Can I segment my audience for different pop-ups? Yes, advanced pop-up apps allow you to segment your audience based on factors like behavior, purchase history, and location.

Implementing discount code pop-ups on Shopify can significantly boost your store's performance. Start today and watch your sales soar!