How to Add Discount Code on Shopify Checkout

Table of Contents

1. Introduction
2. What Are Discount Codes?
3. Creating Discount Codes in Shopify
4. Displaying the Discount Code Box on Checkout
5. Best Practices for Sharing Discount Codes
6. Conclusion
7. FAQ

Introduction

Imagine you're a shopper browsing your favorite online store, and just as you're about to finalize your purchase, you discover a discount code that could save you money. It’s a delightful surprise, right? For store owners using Shopify, offering discount codes can significantly boost sales and customer satisfaction. But how do you add a discount code to the Shopify checkout process? This blog post will guide you through the necessary steps to seamlessly integrate discount codes into your Shopify store's checkout page.

In this post, we'll cover everything you need to know about creating and managing discount codes on Shopify, and how to ensure your customers can easily apply them at checkout. Whether you're a seasoned Shopify user or new to the platform, by the end of this guide, you'll have a comprehensive understanding of how to implement discount codes efficiently.

What Are Discount Codes?

Discount codes are alphanumeric strings that customers enter at checkout to receive discounts on their purchases. Shopify allows you to create a variety of discount types, including:

• Percentage Discounts: Reduce the total order by a percentage.
• Fixed Amount Discounts: Deduct a specific dollar amount from the order total.
• Free Shipping Discounts: Offer free shipping on an order.
• Buy X Get Y Discounts: Provide a free or discounted item when certain conditions are met.

Creating Discount Codes in Shopify

Step-by-Step Guide

1. Log in to your Shopify Admin:

   • Navigate to the Shopify Admin page at your store's URL and log in.

2. Access the Discounts Section:

   • From the Shopify Admin, click on "Discounts" in the left-hand menu.

3. Create a New Discount:

   • Click "Create Discount" and choose "Discount Code" from the options.

4. Enter Discount Details:

   • Enter a name for the discount code (e.g., "SUMMER20").
   • Select the discount type (percentage, fixed amount, free shipping, or Buy X Get Y).

5. Set Conditions:

   • For percentage or fixed amount discounts, specify the value.
   • Define the application scope (entire order, specific collections, or specific products).
   • Set minimum purchase requirements if any.

6. Customer Eligibility:

   • Choose whether the discount is available to all customers, specific groups, or individual customers.

7. Usage Limits:

   • Limit the total number of times the discount can be used or restrict it to one use per customer.

8. Active Dates:

   • Set a start and end date for the discount code to ensure it is applied within a specific timeframe.

9. Save:

   • Once all details are set, click "Save". The discount code will now be active and can be shared with customers.

Displaying the Discount Code Box on Checkout

Sometimes, store owners face issues where the discount code box isn’t visible during checkout. Here’s how to ensure it appears correctly:

Standard Shopify Checkout

For most Shopify themes and standard checkouts, the discount code field will appear by default. It is usually located in the order summary section during the first step of the checkout process. Here's a checklist to ensure it’s functioning properly:

1. Active Discount Codes:

   • Ensure at least one active discount code is available. The discount code box may not appear if no active codes are set.

2. Theme Customization:

   • Some themes might hide the discount code input field. Verify your theme settings under "Themes" -> "Customize".

3. Third-Party Apps:

   • If you're using a third-party app for discounts, ensure it's correctly configured and compatible with your theme.

Custom Themes and Embedded Checkout

1. Check for Customizations:

   • If custom code has been added to the theme, inspect the checkout.liquid file for any customizations that might hide the discount code field.

2. Restore Default Settings:

   • Revert to the default Shopify settings or consult a Shopify Expert to ensure compatibility.

3. Testing:

   • Create and test a draft order to ensure the discount code field appears correctly.

Best Practices for Sharing Discount Codes

Promotion Strategies

1. Email Marketing:

   • Send discount codes to your mailing list with a clear call to action.

2. Social Media:

   • Promote discount codes on your social media channels to drive traffic and engagement.

3. Pop-ups and Banners:

   • Use website pop-ups and banner ads to highlight active discount codes.

4. Checkout Reminders:

   • Display discount codes prominently during the checkout process.

Enhancing User Experience

1. Clear Instructions:

   • Provide clear instructions on how to apply discount codes to avoid confusion.

2. Mobile Optimization:

   • Ensure the discount code input field is easily accessible on mobile devices.

3. Customer Support:

   • Offer support and FAQs related to discount codes to assist customers.

Conclusion

Adding discount codes to your Shopify checkout process not only enhances the shopping experience but also helps in boosting sales and customer loyalty. By following the steps outlined in this guide, you can create, manage, and promote discount codes effectively. Ensure that the discount code field is always visible and functional during checkout, and your customers will surely appreciate the opportunity to save on their purchases.

Now, go ahead and start creating those discount codes to offer your customers some great deals and watch your sales soar!

FAQ

Why isn’t the discount code box showing up at checkout?

There could be several reasons:

• No active discount codes.
• Custom theme settings hiding the discount field.
• Third-party app conflicts.

Can I limit the number of uses for a discount code?

Yes, you can set limits on the total number of times a discount can be used or restrict it to once per customer.

Can I apply multiple discount codes to a single order?

Shopify doesn’t support applying multiple discount codes to a single order. However, you can create stackable discounts through certain custom solutions or apps.

How do I check the performance of my discount codes?

Use the "Sales by discount" report in the Shopify Admin under the Analytics section to monitor the usage and effectiveness of your discount codes.

By implementing these strategies, you will be able to maximize the effectiveness of your Shopify discount codes, ensuring a better shopping experience for your customers and an increase in your sales.