How to Add a Pop Up on Shopify

Table of Contents

1. Introduction
2. Why Use Pop-Ups on Shopify?
3. Types of Pop-Ups on Shopify
4. How to Add a Pop-Up to Your Shopify Store
5. Best Practices for Effective Pop-Ups
6. Conclusion
7. FAQs

Introduction

Picture this: you're browsing a Shopify store, and just as you're about to leave, a pop-up appears, offering you 20% off your first order if you sign up for the newsletter. You eagerly submit your email and make a purchase, all thanks to that timely intervention. This scenario is common because pop-ups are powerful tools for increasing conversions, email sign-ups, and driving sales. So, how do you add a pop-up to your Shopify store effectively? This guide will walk you through the steps to add a pop-up on Shopify and optimize it for maximum results. By the end of this blog post, you'll know how to set up different types of pop-ups and gain tips to make them effective.

Why Use Pop-Ups on Shopify?

Before diving into the steps, let's explore why pop-ups are beneficial for your Shopify store:

1. Increase Conversions: Pop-ups can turn visitors into customers by offering discounts, free shipping, or special promotions.

2. Build Your Email List: Collecting emails through pop-ups is an effective way to grow your subscriber list, which is crucial for email marketing campaigns.

3. Recover Abandoned Carts: Exit-intent pop-ups can capture a customer's interest just before they leave your site, encouraging them to complete their purchase.

4. Promote Time-Sensitive Offers: Flash sales or limited-time offers can be promoted effectively through pop-ups, driving urgency and quick decision-making.

5. Gather Customer Feedback: Collecting user data through surveys or feedback forms helps in understanding customer preferences and improving their experience.

Types of Pop-Ups on Shopify

Pop-ups come in various forms, each serving a unique purpose. Here are some of the most effective types you can use on your Shopify store:

1. Discount Pop-Ups

Offer a discount or coupon code in exchange for an email subscription. This type of pop-up is excellent for enticing first-time visitors.

2. Welcome Pop-Ups

Greet new visitors with a welcome message. This could include a special offer, a site tour, or a simple "hello" to engage them from the start.

3. Exit-Intent Pop-Ups

Detect when a visitor is about to leave your site and present a compelling offer to keep them engaged or capture their email before they go.

4. Upsell/Cross-Sell Pop-Ups

Promote related products or special bundles when a customer adds an item to their cart, increasing your average order value (AOV).

5. Survey Pop-Ups

Collect valuable feedback from your customers about their shopping experience, which can help you make informed decisions to improve your store.

How to Add a Pop-Up to Your Shopify Store

Follow these steps to create and add a pop-up to your Shopify store.

Step 1: Choose a Pop-Up App

The Shopify App Store offers a variety of pop-up apps. Some of the popular ones include Privy, Justuno, OmniSend, and Wisepops. For this guide, we will use Privy as an example.

1. Go to the Shopify App Store.
2. Search for “Privy.”
3. Click on the app, then click “Add App.”
4. Follow the on-screen instructions to install Privy on your Shopify store.

Step 2: Create a Coupon Offer

After installing the app, log into your Privy account to create a coupon offer:

1. In the Privy dashboard, select “Coupons” from the main navigation.
2. Click “New Coupon.”
3. Name your coupon (e.g., “10% off Welcome Discount”).
4. Select “Shopify” as your coupon source. Privy will automatically sync with your Shopify store.
5. Choose whether you want a Master Coupon (for sitewide use) or Unique Coupon (individual use).

Step 3: Design Your Pop-Up

Next, design your pop-up and add your coupon by following these steps:

1. From the main Privy dashboard, click “Create Campaign.”
2. Select “Popups” from the tabs at the top.
3. Choose a pre-designed pop-up template or start from scratch.
4. Use the drag-and-drop editor to customize your pop-up. You can adjust elements like text, images, colors, and fonts to align with your brand’s aesthetic.
5. Incorporate your coupon code into the pop-up by adding a CTA button that triggers the coupon code reveal.

Step 4: Set Your Target Audience and Triggers

Decide where and when you want your pop-up to appear:

1. Set the target audience for your pop-up (e.g., new visitors, returning visitors, cart abandoners).
2. Choose triggers based on user behavior such as exit intent, time on page, scroll percentage, or specific page visits.

Step 5: Activate Your Pop-Up

Once everything is set up, it’s time to go live:

1. Review your pop-up settings and design.
2. Click “Publish” to activate your pop-up campaign.
3. Monitor the performance and make any necessary adjustments based on user engagement and conversion rates.

Best Practices for Effective Pop-Ups

To ensure your pop-ups are effective and not intrusive, follow these best practices:

1. Timing and Frequency: Avoid showing pop-ups too soon or too frequently. A delay of 10-15 seconds can make a significant difference in user experience.

2. Clear and Compelling CTA: Make your call-to-action (CTA) buttons clear and enticing. Use action-oriented language like “Get My Discount” or “Sign Up Now.”

3. Mobile Optimization: Ensure your pop-ups are responsive and look good on mobile devices.

4. A/B Testing: Test different designs, offers, and triggers to see what works best for your audience. Use A/B testing tools available within most pop-up apps.

5. Easy Dismissal: Allow users to easily close the pop-up if they are not interested. This reduces frustration and improves user experience.

6. Relevance: Make sure your pop-up content is relevant to the page the user is on or their behavior. For example, show cart reminders on product pages and discount offers on landing pages.

Conclusion

Adding pop-ups to your Shopify store can be a game-changer for your business. They are an effective way to convert visitors, increase your subscriber list, and boost sales. By following this guide, choosing the right type of pop-up, and adhering to best practices, you can significantly enhance your store’s performance. Implement your first pop-up today and start seeing the benefits of this powerful marketing tool.

FAQs

1. What is the best app for creating pop-ups on Shopify?

There are several great apps for creating pop-ups on Shopify, including Privy, Justuno, OmniSend, and Wisepops. Each offers unique features, so choose one that best suits your needs.

2. How can I ensure my pop-up is not intrusive to users?

To make pop-ups less intrusive, set appropriate timing delays, offer easy dismissal options, and ensure they are mobile-friendly. A/B testing different designs can also help find the most user-friendly pop-up.

3. Can I track the effectiveness of my pop-ups?

Yes, most pop-up apps offer analytics and reporting features that allow you to monitor the performance of your pop-ups, including engagement rates and conversion rates.

4. What kind of offers work best in pop-ups?

Discounts, free shipping, and exclusive access to new products or sales are typically very effective. Ensure the offer is compelling enough to encourage users to take action.

5. How often should I change my pop-up design?

Regularly updating your pop-up design can keep it fresh and engaging. Consider changing it every few months or during special promotions and seasonal sales.

Start leveraging pop-ups on your Shopify store today and enjoy the benefits of increased conversions and customer engagement!