Shopify Upsell and Cross-sell Apps: Deliberate Checkout vs MWS Custom Checkout Extensions

Table of Contents

1. Introduction
2. How Does Deliberate Checkout Work?
3. How Does MWS Custom Checkout Extensions Work?
4. How Much Does Deliberate Checkout Cost?
5. How Much Does MWS Custom Checkout Extensions Cost?
6. Cost Analysis: Deliberate Checkout vs. MWS Custom Checkout Extensions
7. User Reviews & Customer Support Insights
8. Integration and Compatibility Comparison
9. Conclusion

Introduction

In e-commerce, increasing the average order value (AOV) through strategic upselling and cross-selling can make a significant difference in your bottom line. Studies have shown that a well-implemented upselling strategy can boost revenues by up to 30%. Upsell and cross-sell apps play a vital role in enhancing the shopping experience, increasing conversions, and ultimately driving sales. Among the various solutions available, **Deliberate Checkout** and **MWS Custom Checkout Extensions** stand out as noteworthy contenders, each with unique capabilities aimed at improving customer interactions and maximizing sales. In this article, we will delve into these two apps, comparing their features, pricing, customer support, and overall effectiveness for Shopify merchants.

How Does Deliberate Checkout Work?

Deliberate Checkout allows Shopify merchants to enhance their checkout experience by incorporating customizable features that can significantly influence buyer behavior. This app provides a wide array of options for upselling and cross-selling, making it an appealing choice for businesses looking to elevate their customer experience.

Setup and Features:

• Customizable App Blocks: With Deliberate Checkout, merchants can easily drag and drop various app blocks onto their checkout page. This flexibility allows businesses to highlight upsell products and integrate essential information.
• Upsell Product Selection: Users can select and display recommended products directly in the checkout process, encouraging customers to add more items to their carts.
• Information and Payment Icon Banners: Create information banners that capture the customer’s attention and build trust. Payment icons can also be showcased, detailing all available payment methods to ease customers' purchasing decisions.
• Unique Selling Points Display: Merchants can create banners that highlight their brand’s unique selling propositions, effectively communicating what sets their store apart.

These features benefit businesses of all sizes. For startups, the ease of customization can help establish a professional checkout experience without the need for extensive technical know-how. Small to medium businesses can leverage the upsell functionality to increase sales, while large enterprises can utilize the customizable elements to create tailored experiences for different customer segments.

Hypothetically, a small business selling eco-friendly products could use Deliberate Checkout to showcase complementary items like reusable bags at checkout. This strategic upsell not only increases the AOV but also reinforces the brand's sustainability mission.

How Does MWS Custom Checkout Extensions Work?

MWS Custom Checkout Extensions offers a variety of features aimed at enhancing the checkout journey. Merchants can customize their checkout page significantly, focusing on elements that impact customer trust and purchase decisions.

Overview and Features:

• Versatile Customization Options: The app allows for the integration of product upsells and cross-sells, along with customer testimonials, creating a more trustworthy environment for buyers.
• Trust and Security Badges: Merchants can incorporate custom trust and security badges into their checkout, increasing customer confidence and potentially reducing cart abandonment rates.
• Immediate Changes Visibility: Users can see their adjustments in real-time, ensuring that the checkout experience meets their needs and expectations.

For startups, MWS Custom Checkout Extensions may serve as a valuable tool for establishing brand credibility through testimonials and trust badges. Small to medium businesses can utilize upselling features to drive higher sales volumes, while large enterprises can manage complex checkout situations with a comprehensive and customizable approach.

Although MWS Custom Checkout Extensions has features that may appeal to users, its relatively recent launch and overall lack of user reviews raise questions about its real-world effectiveness.

How Much Does Deliberate Checkout Cost?

Cost-effectiveness is essential when considering solutions for upselling and cross-selling. Deliberate Checkout offers a single pricing tier designed for broad accessibility.

• Price: $99/month
• Features: Access to all features, including customizable app blocks, upsell product selection, information banners, payment icon information, and unique selling points display.
• Limitations: The app currently offers one tier, which may limit customization for specific business needs.
• Target Audience: This pricing structure is particularly suited to small to medium businesses looking to enhance their checkout experience without extensive financial commitment.
• Additional Costs: There are no additional fees stated; however, merchants should consider any costs related to other Shopify app integrations.

“It is important to note that you can always reach out to our team, and we can create a custom pricing plan to suit your needs and your budget. Schedule a call via this link and we’ll come up with the best solution for you and your business.”

How Much Does MWS Custom Checkout Extensions Cost?

Understanding the costs associated with MWS Custom Checkout Extensions is critical for merchants seeking effective upsell and cross-sell solutions.

• Price: $99.99/month
• Features: Includes product upsells, cross-sells, testimonial sections, custom trust/security badge sections, and the ability to add custom image/text fields.
• Limitations: Similar to Deliberate Checkout, MWS Custom Checkout Extensions offers no additional tiers, limiting the potential for scaling based on a growing business.
• Target Audience: This app might be more suited for businesses that prioritize extensive customization for their checkout process with an inclination towards visual appeal and customer testimonials.
• Additional Costs: No extra fees are stated, but businesses should assess any costs related to additional integrations or support.

Cost Analysis: Deliberate Checkout vs. MWS Custom Checkout Extensions

When we compare the pricing of both apps, Deliberate Checkout presents a more attractive value proposition. At $99 per month, it offers a comprehensive set of features without the additional overhead that MWS Custom Checkout Extensions entails at $99.99. While both apps provide essential functionalities, Deliberate Checkout appears to be slightly more cost-effective for businesses looking to get the most out of their investment.

Moreover, Deliberate Checkout users can access all features at a unified price point, reducing the complexity often associated with tiered pricing structures. As a result, it is likely to attract a wider range of businesses looking for straightforward solutions.

User Reviews & Customer Support Insights

Is Deliberate Checkout good?

With an impressive 5-star rating based on 64 reviews, Deliberate Checkout has shown significant user satisfaction. Merchants commend its intuitive interface and robust features that effectively boost AOV and improve overall customer experience.

Is MWS Custom Checkout Extensions good?

MWS Custom Checkout Extensions has no reviews, resulting in an average rating of 0 stars. Potential users might find the lack of reviews concerning. However, they might speculate that its features—such as customer testimonials and upsell capabilities—could enhance customer trust at checkout. Yet, without user feedback, evaluating the app's true effectiveness remains challenging.

Customer support is crucial when evaluating any app. While Deliberate Checkout has a proven track record of user satisfaction and likely provides responsive support, there is limited information regarding MWS Custom Checkout Extensions' support quality, which could hinder user confidence.

User Preference: Deliberate Checkout or MWS Custom Checkout Extensions?

Based on the available ratings and user feedback, Deliberate Checkout emerges as the more favorable choice, boasting a solid 5-star rating compared to MWS Custom Checkout Extensions' nonexistent reviews. The apparent user preference for Deliberate Checkout can be attributed to its established reputation, extensive features, and positive track record in enhancing the upselling and cross-selling experience.

Integration and Compatibility Comparison

Deliberate Checkout Integrations

Deliberate Checkout integrates seamlessly with Shopify's checkout system, allowing for smooth implementations. The drag-and-drop feature further simplifies customization for merchants.

MWS Custom Checkout Extensions Integrations

While MWS Custom Checkout Extensions integrates with Checkout and Checkout Extensibility, the absence of additional integrations raises questions about its compatibility. This could limit merchant flexibility in implementing the app alongside other necessary tools, which is a concern for businesses looking to enhance their e-commerce ecosystem.

Conclusion

In summary, both Deliberate Checkout and MWS Custom Checkout Extensions offer robust functionalities tailored for e-commerce businesses. However, Deliberate Checkout stands out due to its user-friendly interface, extensive feature set, and favorable pricing. With a commendable 5-star rating from users, it highlights its effectiveness in increasing AOV and enhancing customer engagement. While MWS Custom Checkout Extensions brings valuable elements to the table, its lack of user feedback and higher pricing make Deliberate Checkout a superior option for Shopify merchants focused on upselling and cross-selling opportunities.