How to Add a Checkout Button in Shopify

Table of Contents

1. Introduction
2. What are Checkout Buttons?
3. Why Use Checkout Buttons?
4. How to Add Checkout Button in Shopify
5. Customizing Checkout Buttons
6. Conclusion
7. FAQ

Introduction

Have you ever struggled with adding a checkout button to your Shopify store? You're not alone. Whether you're a seasoned e-commerce veteran or a newbie store owner, optimizing your online store for a seamless checkout experience can significantly impact your sales. In today's competitive market, ensuring that your customers can easily and quickly complete their purchases is essential. One powerful way to do this is by adding dynamic and accelerated checkout buttons to your Shopify store.

In this blog post, we will walk you through the steps to add a checkout button in Shopify, discuss the benefits of dynamic and accelerated checkout buttons, and provide insights into optimizing these features for your online store. By the end of this guide, you'll have a comprehensive understanding of how to implement and utilize checkout buttons effectively, leading to a smoother shopping experience for your customers and potentially higher conversion rates for your business.

What are Checkout Buttons?

Checkout buttons come in various forms and can be either dynamic or accelerated. These buttons streamline the purchase process by allowing customers to skip the cart page and proceed directly to payment. They can significantly reduce friction and increase the likelihood of purchase completion.

Dynamic Checkout Buttons

Dynamic checkout buttons reflect the buyer’s preferred accelerated checkout method, such as Apple Pay, Google Pay, or PayPal. When a customer clicks on the dynamic checkout button, they bypass the cart and go straight to the checkout page relevant to their chosen method. This feature can be particularly useful for mobile shoppers who appreciate speedy transactions.

Accelerated Checkout Buttons

Accelerated checkout buttons are branded buttons that appear during the checkout process. These buttons allow customers to use previously saved payment methods, further speeding up the transaction process. Shopify provides out-of-the-box support for popular payment methods to enhance the shopping experience.

Why Use Checkout Buttons?

There are several notable benefits to incorporating checkout buttons in your Shopify store:

1. Increased Conversion Rates: By minimizing the steps a customer has to take to complete a purchase, you reduce the chances of cart abandonment.
2. Enhanced User Experience: Checkout buttons provide a quick and easy way for customers to complete their purchases, particularly on mobile devices.
3. Higher Customer Satisfaction: Offering familiar payment options via dynamic checkout buttons can increase customer trust and satisfaction.

How to Add Checkout Button in Shopify

Prerequisites

Before you get started, ensure that your theme is compatible with dynamic checkout buttons. If you are using an older theme version, you may need to update it.

Adding Dynamic Checkout Buttons on Product Pages

1. From the Shopify Admin:

   • Navigate to Online Store > Themes.
   • Find the theme you want to edit and click Customize.
   • Open the drop-down menu at the top of the page and select Product pages.
   • In the Product pages section, check the box for Show dynamic checkout button.
   • Click Save to confirm the changes.

2. Testing Buttons:

   • After adding the buttons, always test them to ensure they appear correctly and function as expected. Make sure different payment methods are properly linked and that the checkout process is smooth.

Adding Checkout Buttons to the Home Page

If your home page includes a featured product section, you can add a dynamic checkout button to this area as well.

1. Steps:
   • Go to Online Store > Themes > Customize.
   • Select Home page from the drop-down menu at the top.
   • Locate the featured product section.
   • Enable the Show dynamic checkout button option.
   • Click Save.

Adding Checkout Buttons to Selected Products

If you want certain products to have dynamic checkout buttons, you will need to create an alternate product template.

1. Creating an Alternate Template:

   • In the Shopify admin, go to Online Store > Themes.
   • Click Actions > Edit code.
   • Under the Templates folder, click Add a new template.
   • Name your template (e.g., product.alternate) and select Product as the template type.
   • Edit the template code to include the dynamic checkout button code.
   • Save the template and assign it to your selected products.

2. Steps for Selected Products:

   • In the Shopify admin, open your desired product.
   • Under the product template section, choose the alternate template.
   • Enable the dynamic checkout button option within this template.
   • Click Save.

Troubleshooting Common Issues

1. Invisible Checkout Button:

   • If your checkout button is not visible, ensure that a color value has been selected for the color-base-accent-1 property in the theme settings.
   • For additional troubleshooting, edit the base.css file in the theme code and ensure the settings are correctly configured.

2. Theme Compatibility:

   • Older themes may require updates or manual code adjustments. Check your theme's documentation or contact Shopify support if you face compatibility issues.

Customizing Checkout Buttons

Customizing dynamic and accelerated checkout buttons can enhance the visual appeal and user experience of your store. Here’s how you can customize these buttons using CSS and Shopify's Liquid template language.

Basic Customization

1. Using CSS:

   • Add custom styles to your theme’s CSS file to change the appearance of the buttons.
   • Example, to align the buttons horizontally:

     .additional-checkout-buttons {
       display: flex;
       justify-content: center;
     }
     

2. Using Liquid:

   • Modify the Liquid templates if you want to reposition the checkout buttons or add custom HTML elements around them.
   • Example, in product-template.liquid:

     {% if section.settings.show_dynamic_checkout_button %}
       {{ content_for_additional_checkout_buttons }}
     {% endif %}
     

Advanced Customization

1. Conditional Display:

   • Show checkout buttons only for specific conditions, such as logged-in users or certain product types.

     {% if customer and product.tags contains 'special' %}
       {{ content_for_additional_checkout_buttons }}
     {% endif %}
     

2. Scripting:

   • Use JavaScript to dynamically show or hide buttons based on user interaction or other criteria.
   • Example, hiding the button after it is clicked:

     document.querySelector('.dynamic-checkout-button').addEventListener('click', function() {
       this.style.display = 'none';
     });
     

Conclusion

Adding checkout buttons to your Shopify store is a powerful way to enhance your customers' shopping experience, reduce cart abandonment, and boost conversion rates. By following this comprehensive guide, you can seamlessly integrate and customize dynamic and accelerated checkout buttons on your product pages, home page, and selected products. Remember, the key to a successful e-commerce store is a smooth and efficient checkout process, and these powerful tools can help you achieve just that.

FAQ

How do I add dynamic checkout buttons to a specific product?

Create an alternate product template, enable the dynamic checkout button within that template, and then assign the template to the specific product.

Why is my checkout button not visible?

Ensure a color value is set for the color-base-accent-1 property in your theme settings. Additionally, check that the buttons are enabled in your theme customization settings.

Can I customize the appearance of checkout buttons?

Yes, you can use CSS and Liquid to customize the appearance and positioning of the checkout buttons.

What are the benefits of using dynamic checkout buttons?

Dynamic checkout buttons allow customers to skip the cart and proceed directly to their preferred payment method, reducing friction and increasing the likelihood of purchase completion.

By diligently implementing and optimizing these checkout buttons, you’ll provide a better shopping experience for your customers and drive more sales for your store. Happy selling!