How to Include an Image on Checkout Shopify

Table of Contents

1. Introduction
2. Importance of Customizing Your Checkout Page
3. Customizing Checkout Page on Shopify Plus
4. Customizing Checkout Page on Regular Shopify Plans
5. Best Practices for Using Images on the Checkout Page
6. Conclusion
7. FAQs

Introduction

Imagine enhancing your Shopify checkout page with visually appealing images that demonstrate your brand's uniqueness, provide clarity, or even encourage upsells. It might sound trivial, but these tweaks can significantly reinforce brand identity and improve customer experience. The checkout page is the final stepping stone in converting a browser into a buyer, and how you present it can either make or break that conversion.

Today, we will explore the methods to seamlessly include images on the Shopify checkout page, understanding the steps, the benefits, and how to do it even if you don't own a Shopify Plus account. By the time you finish reading, you'll know exactly how to customize your checkout page to include background images, logos, or even product images, thereby making the final buying step as engaging as possible.

Importance of Customizing Your Checkout Page

The checkout page is one of the most crucial touchpoints in the customer journey. Customization at this stage makes your brand appear more professional, trustworthy, and cohesive. Images can serve multiple purposes:

• Branding: Including a logo or custom background image aligns your checkout page with the rest of your website’s aesthetics.
• Clarification: A picture of the products can reassure customers that their order is correct.
• Engagement: A visually engaging checkout page can reduce cart abandonment.

Customizing Checkout Page on Shopify Plus

Shopify Plus users have more robust customization options due to their advanced access to the Shopify Checkout API. Here's how to make full use of these capabilities:

Adding a Background Image to Checkout Page

1. Go to your Shopify admin dashboard.
2. Navigate to Settings > Checkout.
3. In the Configurations section, click Customize next to the checkout configuration you want to modify.
4. In the checkout and accounts editor, click the gear icon to access the Settings sidebar.
5. Under Checkout header, click Add image on the Background image option.
6. Upload your image and click Save.

Including Your Store Logo

Adding your store’s logo to the checkout page is straightforward:

1. From the Shopify admin, go to Settings > Checkout.
2. Click Customize next to the checkout configuration.
3. In the checkout editor, under Settings, locate the Logo section.
4. Click Add image, upload your logo, and customize its alignment and size.
5. Ensure it’s positioned correctly and click Save.

Adding a Background Image/Color to Main Content Area

1. Navigate to Settings > Checkout from your Shopify dashboard.
2. Click on Customize for the checkout configuration you want to alter.
3. In the checkout editor, use the gear icon to open the Settings sidebar.
4. Under the Background 1 section, you can add either a background image or color.
5. Upload the image or select a color and click Save.

Customizing Checkout Page on Regular Shopify Plans

While Shopify Plus offers more flexibility, regular Shopify users also have ways to enhance their checkout pages:

Utilize Apps for Adding Images

Apps can offer similar functionalities to Shopify Plus, though with some limitations:

• Uploadly - File Upload: Allows your customers to upload images such as product proofs or customization requirements.
• Checkout Blocks by Shopify: Available for Shopify Plus, but there are analogous apps for regular plans that can add some level of customization.

To add files upon checkout:

1. Install the app from the Shopify App Store.
2. Configure the app to add upload fields or images.
3. Follow the app’s specific guidelines to integrate the image upload or display on your checkout page.

Embedding Images in Checkout Instructions

You can use the order notes section as a workaround:

1. From your Shopify admin, go to Settings > Checkout.
2. Enable Order notes.
3. Customize the text area to include an image using HTML tags.

<img src="yourimageurl.com" alt="description">

This method, although not as robust, can add some level of personalization to the checkout experience for regular Shopify plans.

Best Practices for Using Images on the Checkout Page

1. Resolution and Size: Ensure your images are optimized for web use. A resolution of 1000 x 400 pixels often works well for banners without slowing down the page loading time.
2. Relevance: Use images that reflect your brand and product. Irrelevant images can confuse potential buyers.
3. Visibility: Ensure that any background images do not obscure the important text fields.
4. Consistency: Maintain consistency with the visual style of your overall site to reinforce branding and familiarity.

Conclusion

Customizing your Shopify checkout page to include images is a powerful way to differentiate your store, enhance brand recognition, and reduce cart abandonment rates. While Shopify Plus users have more flexibility, regular Shopify users can still make significant enhancements through apps or embedding HTML.

By following the steps provided, you'll not only create a more visually appealing checkout page but also provide a seamless and branded shopping experience for your customers.

FAQs

Q: Can I customize my checkout page if I'm not on Shopify Plus? A: Yes, although customization options are more limited compared to Shopify Plus, you can still use apps like Uploadly or embed HTML in checkout instructions.

Q: What’s the best image size for the checkout page? A: For background images, a resolution of 1000 x 400 pixels is recommended, as it provides a good balance between quality and loading speed.

Q: Can images on the checkout page impact my page’s loading speed? A: Yes, large images can slow down page loading times. Always use optimized images to ensure a quick and seamless user experience.

Q: How can I ensure my images are accessible? A: Adding alt text to images can help improve accessibility for visually impaired users and also aids in SEO.

Q: Is it possible to add dynamic images based on the cart contents? A: While Shopify native features do not support dynamic images without using the Checkout API (available on Shopify Plus), some Shopify apps might offer this functionality through custom development.