Shopify Upsell and Cross-Sell Apps: MeroxIO Recent Viewed Products vs MWS Custom Checkout Extensions

Table of Contents

1. Introduction
2. How Does MeroxIO Recent Viewed Products Work?
3. How Does MWS Custom Checkout Extensions Work?
4. How Much Does MeroxIO Recent Viewed Products Cost?
5. How Much Does MWS Custom Checkout Extensions Cost?
6. Cost Analysis: MeroxIO Recent Viewed Products vs. MWS Custom Checkout Extensions
7. User Reviews & Customer Support Insights
8. Integration and Compatibility Comparison
9. Conclusion

Introduction

Upselling and cross-selling are pivotal strategies that can drastically enhance a business’s revenue and customer satisfaction. Research indicates that effectively implemented upsell strategies can boost average order values by up to 30%. As e-commerce continues to expand, integrating effective upsell and cross-sell solutions into your online store becomes not just advantageous but essential.

In light of this, apps that streamline these processes have emerged as indispensable tools for Shopify merchants. Among the many options available, MeroxIO Recent Viewed Products and MWS Custom Checkout Extensions stand out. Each offers unique capabilities aimed at elevating customer experiences and driving sales. But how do these two applications stack against each other? Let’s dive deeper into their features and usability.

How Does MeroxIO Recent Viewed Products Work?

MeroxIO Recent Viewed Products is designed to seamlessly integrate into your Shopify store, offering a dynamic display of products that a customer has recently browsed. This functionality taps into buyers’ behavioral patterns, making it easier for them to rediscover items that piqued their interest.

Key Features

1. Dynamic Display of Recently Viewed Products: The app keeps track of the last 50 products viewed by a customer, thereby allowing your store to serve personalized recommendations in real-time.

   Utility: Startups and small businesses can leverage this feature to enhance user experience without needing extensive budgets for complex algorithms. Larger retailers can also utilize this capability to efficiently manage diverse product lines.

2. Quick Add-to-Cart Button: This feature enables instant purchases. By simplifying the buying process, you reduce friction and substantially increase the likelihood of conversion.

   Utility: All sizes of businesses benefit here; even enterprises can optimize their large catalogs by shortening the funnel to purchase.

3. Lightweight Design: One of MeroxIO’s most impressive aspects is its design that doesn’t compromise site performance. It loads quickly, ensuring a smooth customer experience, which is vital for retaining visitors.

   Utility: For larger enterprises with high traffic, a lightweight app can minimize bounce rates and improve overall site health.

4. Customizable Display: This feature allows businesses to tailor the appearance of the Recently Viewed Products section to align with their brand’s aesthetics.

   Utility: From startups to large corporations, a customizable interface can help maintain brand identity.

Benefits

• Increased Engagement: By displaying relevant products, the app encourages customers to explore more and engage with the store.
• Enhanced Conversion Rates: The combination of the dynamic display and quick add-to-cart functionality leads to improved conversion rates.
• Valuable Insights: Businesses can glean data on customer preferences, aiding in inventory decisions and future marketing efforts.

Imagine a customer eying a pair of shoes; they leave the site only to return days later. With MeroxIO, they are reminded of those shoes, and with just a click, they can add them to their cart. This timely reminder can significantly impact sales.

How Does MWS Custom Checkout Extensions Work?

MWS Custom Checkout Extensions allows Shopify merchants to customize their checkout pages extensively. By enabling product upsells, special promotions, and customer testimonials directly at checkout, businesses can maximize their average order value and improve customer confidence.

Key Features

1. Product Upsells & Cross-Sells: This feature allows merchants to present customers with relevant additional products during the checkout process, increasing the likelihood of additional purchases.

   Utility: This is particularly valuable for medium to large enterprises seeking to boost revenues through strategic marketing.

2. Custom Testimonials and Security Badges: By integrating trust elements like testimonials and security badges, this app can enhance customer confidence, potentially reducing cart abandonment.

   Utility: For businesses of all sizes, trust factors are crucial in assuring customers, especially new ones, that their sensitive information is secure.

3. Custom Image/Text Fields: Flexibility in adding custom fields creates opportunities for merchants to inform customers about special promotions or additional services right before they finalize their purchases.

   Utility: Small to medium businesses can enhance communication with customers while larger enterprises can utilize A/B testing to determine the most effective messaging.

Benefits

MWS Custom Checkout Extensions effectively transforms a standard checkout into a more interactive experience, addressing customer fears and improving the perceived value of additional products.

However, this app is considerably more complex, and it may require a greater understanding of coding and design principles compared to MeroxIO, which is more straightforward in its approach and implementation.

How Much Does MeroxIO Recent Viewed Products Cost?

With a focus on cost-effectiveness, MeroxIO offers two pricing tiers designed to cater to various business needs.

1. Free Plan:

   • Price: Free
   • Features: Up to 5 products, fixed branding, no add-to-cart functionality.
   • Limitations: Limited to 5 recently viewed products, and the app branding is fixed.
   • Target Audience: Ideal for startups exploring basic features without financial commitments.

2. MeroxIO Premium Plan:

   • Price: $2.99 / month
   • Features: Up to 50 products, removable branding, a quick add-to-cart button, customizable design, and priority support.
   • Limitations: Monthly fee applicable, but significant features unlocked.
   • Target Audience: This is a great choice for growing businesses needing a scalable solution with more advanced features.

   Additionally, no hidden costs are associated with either tier, making budgeting straightforward.

It is important to note that you can always reach out to our team, and we can create a custom pricing plan to suit your needs and your budget. Schedule a call via this link and we’ll come up with the best solution for you and your business.

How Much Does MWS Custom Checkout Extensions Cost?

The pricing for MWS focuses primarily on its advanced features, making it less budget-friendly for smaller businesses.

1. Standard Plan:
   • Price: $99.99 / month
   • Features: Offers product upsells, custom images, testimonial sections, and custom trust/security badge sections.
   • Limitations: The high monthly cost can be a barrier for smaller businesses.
   • Target Audience: Best suited for larger enterprises capable of investing significantly in customization at checkout.

Cost-effective solutions in upselling and cross-selling are essential to maximize profits while ensuring customer satisfaction. MWS appears suited for those ready to make a significant investment, but it may not be the best fit for all businesses.

Cost Analysis: MeroxIO Recent Viewed Products vs. MWS Custom Checkout Extensions

When comparing the pricing of both applications, MeroxIO Recent Viewed Products clearly offers a superior value proposition, particularly for startups and small to medium businesses. At $2.99 per month, the incredibly comprehensive features make it an attractive option. In contrast, MWS Custom Checkout Extensions demands a much higher investment with a price of $99.99/month.

While MWS provides extensive customization options, the price may deter smaller businesses from realizing the app’s benefits. Moreover, offering free trials or limited-time promotions could entice potential customers to try before they commit, something that MeroxIO already facilitates with its free option.

User Reviews & Customer Support Insights

Is MeroxIO Recent Viewed Products good?

MeroxIO has been well-received, boasting an impressive 5-star rating based on 64 reviews since its launch in March 2024. Users rave about its ease of use, aesthetic appeal, and significant impact on engagement and conversions. With a recent launch, the positive feedback suggests that the app effectively meets user needs while remaining user-friendly.

Is MWS Custom Checkout Extensions good?

On the other hand, MWS Custom Checkout Extensions currently holds an average rating of 0 stars from no reviews. This lack of user feedback creates a vacuum in assessing its capacity and effectiveness. It remains hypothetical whether potential users would appreciate its extensive customization options, or if they might find the steep price unwelcoming.

User Preference: MeroxIO Recent Viewed Products or MWS Custom Checkout Extensions?

With a stark contrast in their ratings, MeroxIO Recent Viewed Products stands out as the more favorable solution. Customers lean towards MeroxIO for its user-friendly interface and clear benefits. In contrast, MWS, despite its robust features, becomes less appealing due to its cost and the absence of reviews indicating user satisfaction with its performance.

Integration and Compatibility Comparison

MeroxIO Recent Viewed Products Integrations

MeroxIO integrates seamlessly with the Shopify platform. Its design and user experience do not require complex setups, ensuring that any merchant can smoothly transition to its use.

MWS Custom Checkout Extensions Integrations

This app allows integration with Checkout, Checkout Extensibility, and related payment systems, facilitating an intricate checkout process that aligns with various platforms. However, its integration may require more expertise, raising potential barriers to entry for smaller operations.

Conclusion

Both MeroxIO Recent Viewed Products and MWS Custom Checkout Extensions offer robust solutions in their own regard. However, MeroxIO stands out with its user-friendly design, engaging feature set, and low-cost entry point. With an impressive 5-star rating and a recent launch, MeroxIO Recent Viewed Products has already begun to make waves among Shopify merchants.

While MWS Custom Checkout Extensions has potential strengths, MeroxIO’s proven effectiveness, affordability, and accessible design make it a superior choice for many businesses looking to enhance their upsell and cross-sell initiatives. Whether you're a budding startup or a scaling business, MeroxIO provides the tools you need to elevate customer experiences and boost revenue.