Prepare for BFCM with Smart Strategies (and a Little Help from Releasi

Prepare for BFCM with Smart Strategies (and a Little Help from Releasit)

If the thought of Black Friday and Cyber Monday (BFCM) makes you want to hide under your desk, you’re not alone. It’s the biggest, wildest sales event of the year—and it’s also an amazing opportunity to drive serious growth. But how do you navigate the chaos and make it work for you? By getting strategic and using the right tools.

Here are some simple, actionable tips to help you gear up for BFCM, and yes—Releasit can help smooth the process without taking center stage.

1. Keep It Simple: Make Checkout Easy

When it comes to BFCM, a clunky checkout is your enemy. Customers want to buy fast—especially during the rush of limited-time offers. Focus on a checkout process that’s seamless and easy to navigate.

With a 1-click cash on delivery (COD) form, like the one offered by Releasit, you can make the purchase experience as smooth as possible. Your customers get what they want with minimal hassle, and you reduce abandoned carts. Simple forms, faster payments, and fewer headaches—everyone wins.

2. Offer More Without Overwhelming: Upsells & Quantity Discounts

BFCM is all about boosting your average order value (AOV). But that doesn’t mean pushing endless offers in a way that feels overwhelming. Instead, try using smart upsells and quantity discounts to gently guide customers toward adding more to their cart.

Releasit lets you add pre- and post-purchase upsells or one-click add-ons, giving customers relevant options that fit their purchase. The goal here is to make more without overwhelming the customer.

Get Ready for BFCM!

3. Get Ahead of Fraud: Verify Orders

During BFCM, cash on delivery orders can come with a higher risk of fraud. Make sure you’re prepared by verifying orders before they ship. Releasit offers OTP (One-Time Password) verification, which adds an extra layer of security, making sure your COD orders are legit. A few seconds of verification can save you hours of dealing with fake orders and returns later.

4. Track Your Success in Real Time

BFCM is about more than just getting sales—it's also about gathering data to fuel future campaigns. With Releasit, you can automatically track conversions and performance across platforms like Facebook, Google, and TikTok. This real-time data helps you understand which promotions are working and how you can optimize your strategy on the fly.

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5. Don’t Forget About Post-Purchase

A smooth post-purchase experience can turn first-time BFCM buyers into long-term customers. Use personalized Thank You messages, offer discounts on future purchases, and make tracking easy to keep customers engaged even after they buy. Releasit makes it easy to customize your Thank You page, giving you an extra opportunity to delight customers and encourage repeat business.

BFCM doesn’t have to be overwhelming!

By focusing on an efficient checkout process, smart upsells, order verification, and post-purchase engagement, you can turn the holiday rush into a major win. And with tools like Releasit by your side, it’s even easier to manage the madness. Now’s the time to prepare—BFCM success is just a few clicks away!

The Releasit Team