Shopify Upsell and Cross-Sell Apps: CartConvert vs. MWS Custom Checkout Extensions

Table of Contents

1. Introduction
2. How Does CartConvert Work?
3. How Does MWS Custom Checkout Extensions Work?
4. How Much Does CartConvert Cost?
5. How Much Does MWS Custom Checkout Extensions Cost?
6. Cost Analysis: CartConvert vs. MWS Custom Checkout Extensions
7. User Reviews & Customer Support Insights
8. Integration and Compatibility Comparison
9. Conclusion

Introduction

Did you know that nearly 70% of online shoppers abandon their carts before completing their purchase? This statistic highlights a significant opportunity for e-commerce businesses to improve their sales strategies. Upselling and cross-selling have become essential practices for boosting revenue and enhancing customer experience. By leveraging effective upsell and cross-sell apps, merchants can not only recover lost sales but also increase the average order value (AOV).

In this blog post, we will delve into two notable contenders in the Shopify ecosystem: CartConvert and MWS Custom Checkout Extensions. While both apps offer various features aimed at enhancing upselling and cross-selling capabilities, they differ significantly in their functionalities, pricing structures, and overall user experiences.

How Does CartConvert Work?

CartConvert is designed with a focus on recovering abandoned carts through personalized SMS follow-ups. This app effectively transforms anonymous shoppers into valued customers by providing real-time assistance and tailored offers. The setup is straightforward and intuitive, allowing users to implement it seamlessly into their existing SMS marketing strategies.

Main Features of CartConvert

1. SMS Follow-ups with Live Agents: CartConvert features live agents who reach out to customers that have abandoned their carts, offering real-time support and incentives to complete their purchase. This personal touch can significantly enhance engagement, catering especially to startups and small to medium businesses that are eager to build customer relationships.

2. Unique Discount Codes: Offering unique discount codes to potential customers can spur conversions. This feature is particularly beneficial for businesses looking to drive immediate sales, making it useful for various scales—from startups to larger enterprises that may want to run promotional campaigns.

3. Real-Time Data Reporting: Users benefit from detailed analytics regarding abandoned and converted carts. For larger enterprises that might require in-depth insights into their customer behavior, this feature allows for informed decision-making regarding marketing strategies.

4. Brand Voice Matching: CartConvert ensures that its agents represent your brand's voice accurately, making customer interactions feel cohesive and in line with your business identity. This is crucial for large enterprises and those with a strong brand presence seeking to maintain their identity across all communication channels.

Hypothetical Scenarios

Imagine a small e-commerce business that sees a high rate of cart abandonment. By utilizing CartConvert's SMS follow-up feature, they manage to recover a significant portion of those sales. A customer who received a prompt message may return to finalize their purchase after being offered a unique discount, showcasing how effectively the app can facilitate upselling.

How Does MWS Custom Checkout Extensions Work?

MWS Custom Checkout Extensions takes a different approach by allowing merchants to customize their checkout pages extensively. Through this app, businesses can display product upsells, testimonials, and more to clients during the checkout process.

Main Features of MWS Custom Checkout Extensions

1. Product Upsells and Cross-Sells: This feature enables merchants to effectively advertise additional products during the checkout phase, potentially increasing the total order value. It's particularly useful for small to medium businesses looking to maximize their sales during one of the most critical moments of the purchase journey.

2. Review Sections and Custom Badges: Integrating testimonials and trust badges can significantly enhance customer confidence. For larger enterprises that deal with various products, showcasing positive customer feedback can alleviate hesitation during the purchasing process.

3. Embedded Chat Support: Providing customer support via an embedded chat button allows for real-time assistance. This feature may appeal to businesses of all sizes, ensuring that customers feel supported at a crucial point in the purchasing decision.

Business Applications

A startup might effectively utilize MWS Custom Checkout Extensions' ability to display product upsells at checkout, significantly boosting their revenue as customers often appreciate one-click purchasing for additional items.

How Much Does CartConvert Cost?

Cost-effectiveness is crucial for businesses, especially those looking to maximize their ROI from upselling and cross-selling efforts. CartConvert offers transparent, tiered pricing.

Pricing Structure:

1. Free Plan:

   • Price: Free
   • Features: Maximum of 5 recovered checkouts/month, live agents, unique discount codes.
   • Target Audience: Ideal for startups or businesses just beginning to implement abandoned cart recovery strategies.
   • Limitations: Limited to only 5 recovered checkouts monthly, which may be restrictive as sales grow.

2. Pro Plan:

   • Price: $49/month
   • Features: Unlimited SMS conversations, live agents, unique discount codes.
   • Target Audience: Suited for growing businesses that require more extensive recovery capabilities.
   • Limitations: None for SMS outreach, ensuring businesses can scale their efforts.
   • Additional Costs: No hidden fees, making it a budget-friendly option.

“It is important to note that you can always reach out to our team and we can create a custom pricing plan to suit your needs and your budget. Schedule a call via this link and we’ll come up with the best solution for you and your business.”

How Much Does MWS Custom Checkout Extensions Cost?

MWS Custom Checkout Extensions also provides a single pricing model which may seem expensive in comparison, especially considering its initial reviews.

Pricing Structure:

1. Standard Plan:
   • Price: $99.99/month
   • Features: Product upsells & cross-sells, custom testimonial sections, trust/security badge sections, and custom image/text fields.
   • Target Audience: Best suited for medium to large enterprises looking for extensive customization to enhance the checkout experience.
   • Limitations: High monthly cost without substantial differentiation in features compared to other apps.
   • Additional Costs: None stated, but ongoing updates and support aren’t specified, which could potentially lead to extra costs.

Cost Analysis: CartConvert vs. MWS Custom Checkout Extensions

When comparing the costs associated with each app, CartConvert presents a far more attractive option, especially for startups and growing businesses. The Pro Plan offers substantial features at a fraction of MWS Custom Checkout Extensions' cost. The free version of CartConvert makes it accessible for businesses on a budget, while MWS offers a hefty price tag without a proven track record.

User Reviews & Customer Support Insights

Is CartConvert Good?

With an outstanding rating of 5 stars from 64 reviews, CartConvert is well-regarded among users. The app's intuitive design and tailored follow-up strategies have effectively helped merchants recover lost sales. Users particularly appreciate the live agent feature, enhancing personalized customer interaction.

Is MWS Custom Checkout Extensions Good?

Currently rated 0 stars with no reviews, MWS Custom Checkout Extensions doesn't have established user feedback. Without ratings or customer testimonials, it poses challenges in reliability. Hypothetically, users might find value in its extensive customization features but could struggle with its price-performance ratio and lack of user feedback.

User Preference: CartConvert or MWS Custom Checkout Extensions?

Based on available ratings, CartConvert is the clear favorite. The distinction in performance is evidenced by its user ratings and the positive reception it enjoys. This suggests that CartConvert may be superior in functionality, user engagement, and recovery strategies compared to MWS Custom Checkout Extensions.

Integration and Compatibility Comparison

CartConvert Integrations

CartConvert integrates well with SMS platforms, making it easier for users to manage follow-ups without technical difficulties. This seamless integration enhances overall user experience, allowing merchants to focus on sales rather than complex setups.

MWS Custom Checkout Extensions Integrations

MWS Custom Checkout Extensions primarily integrates within the Shopify environment, enhancing checkout experience through various features. While flexibility is present, the lack of comprehensive information regarding integrations may hinder its appeal compared to CartConvert.

Conclusion

In summary, both CartConvert and MWS Custom Checkout Extensions bring innovative solutions to e-commerce upselling and cross-selling. However, CartConvert clearly stands out due to its user-friendly interface, exceptional support through live agents, and highly favorable cost structure. The 5-star rating reflects its reliability and effectiveness in recovering abandoned carts and increasing AOV. Although MWS Custom Checkout Extensions offers potential in customization, it lacks the robust user feedback and price efficiency that CartConvert successfully provides. For many businesses, especially those looking for cost-effective strategies in marketing, CartConvert emerges as the stronger choice in the realm of Shopify apps.