How to Have Pop Ups on Checkout Shopify

Table of Contents

1. Introduction
2. Why Add Pop-Ups on Checkout Pages?
3. How to Add Pop-Ups on Shopify Checkout Pages
4. Examples of Effective Checkout Pop-Ups
5. Conclusion
6. FAQ

Introduction

Imagine this: You're one step away from making a successful sale on your Shopify store, but the customer abandons their cart at the checkout page. Frustrating, isn’t it? What if I told you there’s a solution to potentially prevent these cart abandonments and even convert them into sales? Enter the powerful tool of pop-ups on the checkout page in Shopify. Pop-ups—when used strategically—can be a game-changer in engaging customers with valuable offers, important information, and last-minute incentives, right at the critical moment before they leave your site. In this blog post, we will walk you through the ins and outs of implementing pop-ups on the checkout page in Shopify, from the potential benefits to the step-by-step process of setting them up.

Why Add Pop-Ups on Checkout Pages?

Combat Cart Abandonment

Cart abandonment is a notorious hurdle in e-commerce. By introducing pop-ups offering discounts, free shipping, or reminding customers of their saved items, you tap into their decision-making process right before they exit.

Boost Conversion Rates

Strategically timed pop-ups can significantly boost conversion rates by providing last-minute incentives and engaging customers when they're most ready to complete their purchase.

Improve Customer Experience

Pop-ups can also be used for informative purposes, like notifying customers about shipping times or addressing common checkout queries, thereby improving overall customer experience.

How to Add Pop-Ups on Shopify Checkout Pages

Step 1: Understand Shopify’s Limitations

First, it is essential to know that Shopify restricts significant customization of its checkout pages to ensure security and PCI compliance. This limitation largely affects all users except those on the Shopify Plus plan. However, there are workarounds and third-party applications that can achieve the desired result.

Step 2: Choose the Right App

There are several apps available in the Shopify App Store designed specifically for creating and managing pop-ups. Here are a few recommended options:

• Privy: Pop-Ups, Emails & SMS
• Sales Pop-up: Social Proof
• Email Popup Wheel Game Pop ups

These apps offer customizable pop-up options that can be triggered at various points in the customer journey, including the checkout.

Step 3: Creating a Pop-Up with Privy

To demonstrate, we’ll use the Privy app, a popular choice for creating engaging pop-ups.

1. Install the App: Go to the Shopify App Store, search for Privy, and install it.

2. Create a New Campaign: Open Privy from your Shopify admin dashboard, navigate to "Displays" and click "Create New."

3. Select the Pop-Up Type: Choose your desired pop-up type (e.g., exit-intent pop-up). Set up the display settings—when you want the pop-up to appear.

4. Design Your Pop-Up: Customize your pop-up's design to match your store’s branding. You can add text, images, buttons, and more.

5. Set Up Trigger Rules: Configure the trigger settings so the pop-up displays specifically on the checkout page. Note that for checkout page pop-ups, you might need to insert specific code if not using Shopify Plus.

Step 4: Add Custom Code for Shopify Plus Users

If you have a Shopify Plus account, you can directly insert pop-up scripts into the checkout page:

1. Access Checkout Settings: Navigate to "Settings" > "Checkout" and scroll to the section where you can add custom scripts.

2. Insert Custom Javascript: Paste the embed code from your pop-up app (like Privy or Justuno) into the custom script box. Ensure the script triggers the pop-up at the desired stage of the checkout process.

3. Test the Pop-Up: Run tests to ensure the pop-up functions correctly on all devices and browsers.

Step 5: Monitoring and Optimization

Once the pop-up is live, monitor its performance using analytics provided by the app. Track metrics like the conversion rate, user engagement, and the overall impact on sales. Use A/B testing to optimize the pop-up design and offers based on the insights gathered.

Examples of Effective Checkout Pop-Ups

Cart Abandonment Pop-Up

Triggering a pop-up that offers a discount when a user is about to leave the checkout page can be highly effective. This pop-up could offer something like “Wait! Complete your purchase now and get an additional 10% off!”

Free Shipping Threshold Message

If your store offers free shipping over a certain amount, a pop-up can remind customers how close they are to getting free shipping. For instance, “You’re just $5 away from free shipping! Add a little more to save on shipping costs.”

Important Information Alerts

Use pop-ups to inform customers about crucial details such as changes in shipping policies, COVID-19 delays, or special care instructions for their purchased product.

Conclusion

Adding pop-ups to your Shopify checkout page is a powerful strategy to reduce cart abandonment, enhance customer shopping experience, and ultimately, increase your conversion rates. Whether you’re using third-party apps or leveraging the capabilities of Shopify Plus, implementing checkout pop-ups can provide the nudge customers need to complete their purchases. Don’t let potential sales slip away—use pop-ups effectively and watch your business thrive.

FAQ

1. Are checkout pop-ups annoying for customers?

When implemented correctly, checkout pop-ups are not annoying. Ensure they provide value, like discounts or essential information, and avoid overloading customers with too many pop-ups.

2. Can I use pop-ups if I don’t have a Shopify Plus account?

Yes, you can still use pop-ups on other parts of the store and at critical moments like adding items to the cart. Carefully choose an app that allows these functionalities.

3. What is the best time to show a checkout pop-up?

The best time to trigger a checkout pop-up is when a customer is showing exit intent or hesitating on the checkout page. This tactic leverages their high buyer intent at the moment.

4. How can I measure the success of my checkout pop-ups?

Use app analytics to track metrics such as conversion rates, the percentage of abandoned carts, and revenue influenced by the pop-up. Constantly test and tweak pop-ups based on these insights.

By following these strategies and tips, you can effectively use pop-ups on your Shopify checkout page to engage customers, offer incentives, and drive more sales.