Meeting Consumer Expectations for BFCM 2024: Releasit’s Key Insights

In our first blog, we shared tips to prepare for BFCM 2024, such as simplifying checkout, using upsells, verifying orders, enhancing post-purchase experiences, and tracking success. Releasit supports each step, making the process more efficient without taking center stage.

Now, as BFCM draws closer, it’s time to focus on what consumers are expecting this season and how you can meet those needs.

Tailoring the Customer Experience

Personalization is crucial in today’s shopping experience. Consumers expect stores to recognize their preferences and offer relevant products, deals, and experiences, which can drive engagement, loyalty, and sales.

With Releasit’s customizable checkout features, you can tailor the experience to your customers by creating your own COD personalised check-out form with multiple personalised features.

Product Availability and Stock Alerts

Shoppers don’t want to waste time browsing items that are out of stock or unavailable for immediate purchase. When they find a product they love, they want to know instantly whether it's in stock, how long it will take to ship, and when it might sell out.

Increase Your BFCM Conversions!

Effective Pricing and Discounts

Pricing remains one of the biggest drivers of consumer decision-making during BFCM. Consumers expect deep discounts and unbeatable offers—but they also want the pricing to feel fair and well-structured. A well-thought-out pricing strategy that includes tiered discounts or bundle offers can go a long way.

Releasit can help you optimise your pricing strategy by supporting flexible payment options that suit a variety of buyer preferences. When combined with effective discounting tactics, like bulk buying or upsell options, you can increase your average order value while meeting consumer expectations.

Fast and Reliable Shipping

During BFCM, fast and reliable shipping is not just a nice-to-have—it’s essential. With tight competition and high expectations, customers want assurance that their orders will arrive quickly, accurately, and on time. Offering multiple shipping options, such as express delivery or guaranteed delivery dates, can be a game-changer in converting hesitant shoppers.

While Releasit is primarily a cash-on-delivery tool, it can support your fast and reliable shipping strategy by offering flexible checkout options that reduce friction at the point of purchase.

Get Ready to Make BFCM 2024 Your Best Yet

Aligning your strategy with consumer expectations is key. Focusing on flexible payments, smart pricing, and efficient user experiences can make your store stand out.

Releasit’s COD features help you meet these demands, offering mobile-friendly checkouts, personalised shopping, and secure payment options to keep things simple for you and your customers.

Stay ahead this BFCM with support from Releasit!

The Releasit Team