How to Turn Post-BFCM Shoppers into Loyal Customers?

The thrill of BFCM may wind down, but the opportunity to deepen customer relationships is just beginning. Keeping customers engaged with tailored promotions, exclusive offers, and fresh content can turn seasonal shoppers into loyal fans who stick around long after the holiday rush. Here’s how to keep the momentum going:

Extend the “Holiday Glow” with Limited-Time Promotions

Many shoppers are still in a buying mindset after BFCM, so consider extending your holiday promotions. A 'Last Chance' or 'End-of-Year' sale can encourage them to pick up items they may have missed.

Create Post-Holiday Countdown Sales

This strategy can maintain momentum by offering customers new, exciting deals, creating urgency, and fostering engagement. Here's how you can expand on the idea of a "12 Days of Deals" or a New Year's promotion

Refine Your Post-BFCM Plan with Releasit

Personalized Post-BFCM Promotions.

Post-BFCM is the perfect time to use the data you've collected on customer purchases to offer personalized discounts or promotions. Display these exclusive deals on product pages, during checkout, or follow-up emails.

Use Analytics to Optimize Your Strategy

Analyze post-BFCM sales data to understand customer behavior and trends. This will help you refine your marketing strategies, optimize your upsell offers, and better target your promotions to increase retention.

Strengthen Your Post-BFCM Strategy with Releasit

Improve the Checkout Experience with Flexible Payment Options

Offering flexible payment options, such as Releasit’s COD feature, makes it easier for customers to purchase without feeling rushed or overwhelmed by payment concerns, particularly after a big shopping season.

As you navigate the post-BFCM season, keeping the momentum going by staying connected with your customers, optimising their experience, and adapting to their evolving expectations is essential.

With Releasit’s powerful features, you have the tools to make this process easier and more effective – your business success continues long after the holiday rush.

The Releasit Team