Shopify Upsell and Cross-sell Apps: Brizy Landing Page Builder vs MWS Custom Checkout Extensions

Table of Contents

1. Introduction
2. How Does Brizy Landing Page Builder Work?
3. How Does MWS Custom Checkout Extensions Work?
4. How Much Does Brizy Landing Page Builder Cost?
5. How Much Does MWS Custom Checkout Extensions Cost?
6. Cost Analysis: Brizy Landing Page Builder vs. MWS Custom Checkout Extensions
7. User Reviews & Customer Support Insights
8. Integration and Compatibility Comparison
9. Conclusion

Introduction

Did you know that effective upselling and cross-selling can increase your revenue by up to 30%? In the competitive landscape of e-commerce, maximizing the value of each customer interaction is essential. Upsell and cross-sell apps play a vital role in enhancing customer experiences while boosting conversion rates. They help merchants present additional product options in a seamless manner that encourages customers to explore more of what a store has to offer.

In this post, we will explore two noteworthy apps: Brizy Landing Page Builder and MWS Custom Checkout Extensions. Both apps are designed to enhance upselling and cross-selling capabilities, offering unique features that cater to different business needs. By examining their functionalities, pricing, and overall effectiveness, we aim to determine which app provides the best solution for enhancing sales conversions.

How Does Brizy Landing Page Builder Work?

Brizy Landing Page Builder is an intuitive drag-and-drop tool that allows you to create high-converting landing pages without requiring any coding or design expertise. Here’s a breakdown of how Brizy enables upselling and cross-selling effectively:

Setup

The setup process is simplified with ready-to-use templates designed for various commercial purposes, from landing pages to product showcases. This allows merchants to easily build attractive pages that highlight upsell and cross-sell options tailored to their products.

Trigger

Once set up, Brizy landing pages can showcase targeted products when customers visit at strategic moments, such as after adding an item to their cart or before completing a purchase. This approach significantly increases the chances of customers discovering additional related products.

Conversion

The seamless experience encouraged by the app ensures that if a customer decides to accept an upsell offer, the additional item can be added to their order with minimal disruption. This smooth transition enhances the likelihood of increasing the average order value (AOV) and overall satisfaction.

Main Features

1. Template Library: Brizy includes an extensive library of pre-designed templates catering to diverse business needs. This feature is beneficial for startups looking to save time in design.

2. Popup Builder: This tool allows merchants to create engaging pop-ups for special promotions or product suggestions. A small business can easily utilize this feature to enhance customer engagement without heavy marketing budgets.

3. AI Copywriting: The integrated AI copywriter assists in crafting compelling product descriptions and messages that entice potential buyers. Large enterprises can harness this feature to maintain a consistent and persuasive tone across all platforms.

4. Marketing Integrations: Brizy's marketing integrations enhance the potential for successful upselling through comprehensive audience targeting and follow-up strategies.

These features collectively cater to businesses of varying sizes, whether a startup or a large corporation. For instance, a startup might heavily rely on the template library to establish its online presence quickly, while a large enterprise could take full advantage of the popup builder and marketing integrations for sophisticated campaigns.

Hypothetical Scenarios

Imagine a small online clothing store using Brizy's templated features to launch a summer sale. They create an attractive landing page highlighting attractive summer wear while showcasing complementary accessories through pop-ups, effectively increasing their cross-selling opportunities. Meanwhile, a larger retailer may incorporate the AI copywriting tool to create persuasive landing pages that improve their upselling strategies, leading to increased sales from repeat customers.

How Does MWS Custom Checkout Extensions Work?

MWS Custom Checkout Extensions offers merchants the ability to customize their checkout page profoundly. By incorporating product upsells, testimonials, and trust badges, merchants can create a more engaging and confidence-inspiring purchase process.

Overview

With MWS Custom Checkout Extensions, merchants can tailor their checkout experience, enhancing the potential for upselling. The checkout editor allows for immediate changes and customizations, making it straightforward for users to visualize their adjustments in real time.

Main Features

1. Product Upsells and Cross-sells: This feature enables merchants to offer related products directly during the checkout process, improving conversions significantly.

2. Testimonial Sections: Adding testimonials can enhance customer trust, making them more likely to accept upsell offers.

3. Custom Trust/Security Badges: By displaying trust badges, merchants can reassure customers about the security of their transactions, which may encourage them to spend more.

4. Custom Image/Text Fields: This flexibility allows businesses to create a unique checkout experience, tailored to their branding and customer demographic.

The features offered by MWS Custom Checkout Extensions are relevant for businesses ranging from startups to larger enterprises. Startups can utilize the customizable fields to establish a distinctive branding presence while larger businesses may leverage the upsell capabilities to maximize order values at a critical purchasing moment.

How Much Does Brizy Landing Page Builder Cost?

In the realm of upselling and cross-selling, selecting a cost-effective solution is crucial. Here’s a detailed look at Brizy's pricing structure:

Free Plan

• Price: Free
• Features: Three published pages, unlimited drafts, a template library, popup builder, marketing integrations, AI copywriting, and chat support.
• Limitations: Limited to three published pages.
• Target Audience: Ideal for startups testing the waters.
• Additional Costs: None.

PRO Plan

• Price: $19/month
• Features: Includes everything in the Free plan plus unlimited published pages and priority chat support.
• Limitations: None significant; however, there may be high transaction fees for larger-scale usage.
• Target Audience: Small to medium businesses looking to grow their online presence.
• Additional Costs: None specified.

It is important to note that you can always reach out to our team, and we can create a custom pricing plan to suit your needs and your budget. Schedule a call via this link and we’ll come up with the best solution for you and your business.

How Much Does MWS Custom Checkout Extensions Cost?

Understanding the pricing structure of MWS Custom Checkout Extensions is equally important, especially in evaluating its cost-effectiveness:

Standard Plan

• Price: $99.99/month
• Features: Product upsells and cross-sells, testimonial sections, and custom security badge sections.
• Limitations: Limited to the features mentioned, no multiple tiers are available for different needs.
• Target Audience: Aimed primarily at established businesses with a robust sales volume.
• Additional Costs: None listed, but high costs may deter smaller enterprises.

Consider this: While MWS Custom Checkout Extensions offers extensive features, the price point may not suit every merchant, especially startups or smaller businesses looking to enhance their offerings without hefty expenditures.

Cost Analysis: Brizy Landing Page Builder vs. MWS Custom Checkout Extensions

When comparing the pricing of Brizy Landing Page Builder and MWS Custom Checkout Extensions, it becomes clear that Brizy offers a more attractive value proposition. At just $19 per month, Brizy provides comprehensive features that cater to different scales of operations, making it accessible to startups and growing businesses alike.

In contrast, MWS Custom Checkout Extensions’ base price of $99.99 per month may limit its accessibility for smaller businesses. The absence of varied pricing tiers reduces flexibility, possibly deterring potential customers seeking tailored solutions.

User Reviews & Customer Support Insights

Is Brizy Landing Page Builder Good?

With an impressive average rating of five stars from 64 reviews, users greatly appreciate Brizy Landing Page Builder's intuitive interface and effective features. The reliability and quality of customer support further bolster its reputation, making it a trusted choice for enhancing upselling strategies.

Is MWS Custom Checkout Extensions Good?

Currently boasting an average rating of 0 stars from 0 reviews presents challenges for MWS Custom Checkout Extensions. While we cannot infer specifics due to a lack of user feedback, the absence of reviews may indicate limited adoption or potential satisfaction concerns.

Customer support could play a pivotal role in shaping users’ experiences. The lack of reviews suggests that establishing a supportive and responsive customer support team is essential for MWS to improve satisfaction and ratings.

User Preference: Brizy Landing Page Builder or MWS Custom Checkout Extensions?

Given the vast difference in average ratings, Brizy Landing Page Builder has proven to be the more favored solution among users. The myriad of features combined with excellent support fosters a positive user experience that outweighs what MWS offers based on preliminary insights.

Integration and Compatibility Comparison

Brizy Landing Page Builder Integrations

Brizy can integrate seamlessly with various marketing and e-commerce tools, enabling merchants to track customer interactions effectively. Such integrations allow for enhanced marketing strategies, automated workflows, and valuable data analytics that can further bolster upselling efforts.

MWS Custom Checkout Extensions Integrations

While the specific integrations for MWS Custom Checkout Extensions are limited based on available data, the core focus remains on enhancing the checkout process. Optimal use may result from integrations with payment processors or external trust-building platforms, allowing merchants to capture customer trust and improve conversion rates.

Conclusion

Both Brizy Landing Page Builder and MWS Custom Checkout Extensions offer valuable solutions for upselling and cross-selling. However, Brizy emerges as the clear leader, demonstrating superior user-friendly design, an extensive range of features, and flexible pricing. With a pristine five-star rating and a solid track record of enhancing customer engagement and increasing average order values, Brizy is a more cost-effective and reliable option for e-commerce merchants looking to boost their sales conversions. On the other hand, while MWS has potential capabilities, it currently lacks the advantage of user validation and appeal that Brizy has consistently demonstrated.