What Companies Use Shopify?

Table of Contents

1. Introduction
2. Why Do Big Brands Choose Shopify?
3. Top Brands Using Shopify
4. Conclusion
5. FAQs

Introduction

Imagine walking into a room filled with products from your favorite brands. You spot a sleek pair of Gymshark leggings, savor a sip of refreshing Red Bull, and admire a Kylie Cosmetics lip kit—all these items are available through one common platform: Shopify. In an era where e-commerce continues to rise, Shopify has become a backbone for numerous well-known brands. This post aims to unravel which major companies are leveraging Shopify, why they choose this platform, and how it supports their diverse needs.

By the end of the blog post, you will learn about various leading companies using Shopify, their success stories, and why Shopify’s robust features, scalability, and customization capabilities make it their go-to e-commerce platform.

Why Do Big Brands Choose Shopify?

The e-commerce boom triggered by technological advancements and recent global events like the pandemic has urged businesses to expand their digital footprint. Shopify, a subscription-based platform, enables users to create online stores and manage products efficiently. It caters to all—from small businesses to large enterprises—offering flexibility, easy navigation, and powerful tools to customize the shopping experience.

Companies looking for a scalable, reliable, and easy-to-manage platform often gravitate towards Shopify and its enterprise solution, Shopify Plus, which provides advanced functionalities like customizable checkouts, additional themes, and seamless integrations with third-party tools.

Top Brands Using Shopify

Here, we delve into notable brands across various sectors leveraging Shopify to power their e-commerce operations.

1. Raycon

Raycon, a wireless audio brand co-founded by Ray J, sells earbuds, earphones, and speakers through its sleek Shopify store. Their bold marketing strategies and high-quality products have helped them capture a significant market share.

2. Kylie Cosmetics

Kylie Cosmetics, the brainchild of Kylie Jenner, initially skyrocketed to fame with its lip kits. The brand relies heavily on Shopify Plus to handle enormous traffic spikes during product launches and sales events, ensuring a smooth customer experience even during peak times.

3. Heinz to Home

Faced with the challenges of the pandemic, Kraft Heinz turned to Shopify Plus to launch Heinz to Home in just one week. This pivot allowed them to deliver products directly to consumers, supporting those unable to visit retail stores.

4. Gymshark

Founded in a garage, Gymshark has grown into a globally recognized fitness apparel brand. Their transition to Shopify Plus allowed them to handle millions of site visitors, crucial for managing high-traffic events like Black Friday sales.

5. Fashion Nova

Known for its affordable, inclusive fashion, Fashion Nova utilizes Shopify to manage a vast inventory and promote products through influencer partnerships. This strategy has positioned them as one of the most Googled fashion brands.

6. Red Bull

Red Bull, famous for its energy drinks, uses Shopify to sell branded merchandise. Their Shopify store caters to a loyal fanbase with apparel, accessories, and more, enhancing their brand presence beyond beverages.

7. Penguin Books

With a legacy in literature, Penguin Books embraces e-commerce through Shopify. They offer a plethora of products, from bestsellers to classic literature, reaching a global audience seamlessly.

8. Sephora

Sephora's expansive product range and customer base make online operations critical. Using Shopify, they streamline the purchase process, enhance user experience, and support various marketing campaigns and promotions.

9. Staples Canada

Initially hampered by another platform, Staples Canada's switch to Shopify Plus resolved issues related to running promotions and updating essential tools. This transition has boosted their digital transformation and market presence.

10. Skims

Founded by Kim Kardashian, Skims offers innovative shapewear and loungewear. Shopify's robust infrastructure supports their high-traffic spikes, especially during collaborations and product launches.

11. Bombas

Famed for their charitable giving, Bombas shifted to Shopify after experiencing scaling issues on their previous platform. Shopify facilitates smooth operations, enabling them to focus on their mission-driven business model.

12. Allbirds

A pioneer in sustainable footwear, Allbirds uses Shopify for both online and in-store transactions. Shopify Plus's omnichannel capabilities support Allbirds' commitment to eco-friendly practices while expanding their market reach.

13. The Economist Store

Selling merchandise related to the renowned publication, The Economist Store uses Shopify to manage and display their diverse product range, ensuring a streamlined shopping experience for their readers.

14. Netflix Shop

In a unique use case, Netflix employs Shopify to offer fans merchandise associated with popular shows such as "Stranger Things" and "The Witcher." This initiative not only celebrates fan culture but also enhances engagement through exclusive, limited-edition items.

15. Hasbro Pulse

Hasbro’s use of Shopify for both their online store and crowdfunding app, HasLab, exemplifies the platform's versatility. They manage huge traffic spikes during fandom events, ensuring fans can purchase their favorite collectibles without hassle.

Conclusion

Shopify has proven itself as a versatile and reliable e-commerce platform, trusted by some of the world's most successful companies. From handling high traffic during major sales events to providing customizable themes and robust integrations, Shopify supports businesses in delivering exceptional customer experiences. Whether it's a booming fashion brand, a heritage book publisher, or an innovative tech startup, Shopify offers the tools and infrastructure necessary to thrive in the digital marketplace.

With its continuous innovations and supportive ecosystem, Shopify remains a top choice for companies looking to expand their online presence and scale efficiently.

FAQs

Do celebrities use Shopify?

Yes, many celebrities use Shopify for their e-commerce stores. Notable examples include Kylie Jenner for Kylie Cosmetics and Kim Kardashian for Skims.

Is Tesla on Shopify?

Tesla used to be on Shopify but has since migrated to custom-built solutions.

How much do big brands spend on Shopify?

Big brands usually opt for Shopify Plus, which starts at $2000 per month. However, total expenditure can be higher depending on the additional features and apps utilized.