What Big Brands Use Shopify

Table of Contents

1. Introduction
2. Raycon
3. Heinz To Home (by Kraft Heinz Co.)
4. Staples (Canada)
5. JB Hi-Fi
6. Crate and Barrel (Singapore)
7. Kylie Cosmetics
8. Skims
9. Gymshark
10. Fashion Nova
11. Allbirds
12. Bombas
13. Sephora
14. Steve Madden
15. Rebecca Minkoff
16. Simba Sleep
17. Conclusion
18. FAQ Section

Introduction

Imagine finding a high-quality pair of wireless earbuds on an influencer's Instagram page, only to realize they are backed by a well-known brand operating on Shopify. Yes, that's how far-reaching and powerful Shopify's capabilities have become, enabling some of the world's largest companies to manage their e-commerce platforms seamlessly.

Today, we dive into the world of big brands that utilize Shopify, shedding light on these industry giants and understanding what makes this platform a favorite among them. By the end of this article, you'll appreciate Shopify’s capacity to handle large-scale operations and maybe even consider it for your own business needs.

Raycon

The Earbuds Loved by Celebrities

Raycon, a wireless audio brand, leverages Shopify to sell its popular earbuds and speakers. Known for collaborating with top-tier social media influencers like Cardi B and Quavo, Raycon uses Shopify to manage the incredible traffic their big promotional campaigns attract. Their marketing success showcases how Shopify can handle high-traffic events seamlessly.

Heinz To Home (by Kraft Heinz Co.)

Pivoting Amid a Pandemic

During the COVID-19 pandemic, Kraft Heinz sought a new direct-to-consumer solution to keep up with changing purchasing behaviors. Within a week, Kraft Heinz built and launched their DTC site on Shopify Plus, proving how agile and responsive the platform can be during critical times. This move enabled them to continue reaching customers even when traditional retail pathways were restricted.

Staples (Canada)

A Transformation in E-commerce

Staples Canada migrated from Opencart to Shopify Plus after facing issues with their previous platform. The transition allowed them to better manage promotions, checkout processes, and overall site functionality, leading to an improved shopping experience for their customers. This change underscores Shopify's capability to support complex business needs seamlessly.

JB Hi-Fi

Breaking the Black Friday Barrier

JB Hi-Fi, Australia’s largest consumer electronics retailer, experienced technical failures during Black Friday on their old platform. Moving to Shopify Plus not only fixed these issues but also reduced their page load times by 15% and doubled the traffic capacity during peak sales periods. This case highlights how Shopify Plus can handle significant sales events without compromising performance.

Crate and Barrel (Singapore)

Embracing Omnichannel Strategies

In response to the growing trend of online furniture shopping, Crate & Barrel Singapore established a Shopify Plus store to meet increased customer demand. The seamless integration of ERP and POS systems led to a 350% increase in loyalty sign-ups and expanded their digital footprint significantly. This approach demonstrates Shopify’s ability to support intricate omnichannel strategies effectively.

Kylie Cosmetics

Handling Massive Traffic Spikes

Kylie Cosmetics, founded by media mogul Kylie Jenner, relies on Shopify to manage their high-demand product launches. Notably, in 2016, Shopify facilitated one of the largest e-commerce events by handling a staggering 200,000 visitors without a hitch. This example illustrates Shopify's strength in managing extreme traffic surges efficiently.

Skims

Revolutionizing Shapewear Sales

Another Kardashian-Jenner enterprise, Skims, led by Kim Kardashian, uses Shopify to handle their massive online traffic. The user-friendly interface and robust backend help Skims manage their diverse product range and significant sales volumes seamlessly. Shopify’s versatile capabilities have supported Skims' rapid growth in the highly competitive fashion industry.

Gymshark

Scaling Up from a Garage to Global Reach

Gymshark, a fitness apparel brand that started in a garage, faced substantial website issues during high-traffic events on Magento. After switching to Shopify Plus, Gymshark saw not only resolved issues but also improved site stability, allowing for significant sales growth. This transition highlights Shopify’s scalability and reliability for rapidly growing businesses.

Fashion Nova

Leveraging Influencer Marketing

Fashion Nova, known for its aggressive influencer marketing strategies, uses Shopify Plus to manage its e-commerce operations. The brand’s campaign, encouraging customers to post pictures in Fashion Nova outfits, has made them one of the most searched brands globally. Shopify's robust platform helps them handle high user engagement and massive order volumes efficiently.

Allbirds

Sustaining Rapid Growth

Allbirds, an eco-friendly footwear brand, exclusively sells through their Shopify-powered website and physical stores. Their approach focuses on creating an omnichannel retail experience, seamlessly integrating online and offline sales. This synergy is made possible by Shopify's advanced e-commerce and POS systems.

Bombas

Combining Purpose with Profit

Bombas, a brand renowned for its "buy one, give one" model, encountered technical difficulties with their Magento site during high-traffic periods. Transitioning to Shopify Plus solved these issues, saving them significant platform costs and ensuring seamless scalability. Bombas' success story underscores Shopify’s reliability and cost-effectiveness for mission-driven brands.

Sephora

Enhancing the Beauty Shopping Experience

Sephora, a leader in the cosmetics industry, utilizes Shopify to offer a comprehensive online shopping experience. With advanced AI-powered chatbots and robust search functionalities, Sephora’s Shopify store ensures customers can easily find products and receive personalized recommendations. This implementation showcases Shopify's capability to enhance user experience significantly.

Steve Madden

Streamlining Fashion Retail

Global fashion accessory brand Steve Madden depends on Shopify to manage their direct-to-consumer sales. The platform’s flexibility allows them to offer an immersive shopping experience while efficiently handling large volumes of transactions. This optimizes both customer satisfaction and operational efficiency.

Rebecca Minkoff

Integrating Advanced Technologies

Rebecca Minkoff leverages Shopify's advanced functionalities, such as 3D modeling and augmented reality, to create an interactive shopping experience. Their adoption of these technologies has increased customer engagement and conversion rates, demonstrating Shopify’s support for innovative retail solutions.

Simba Sleep

Localizing for Global Markets

Simba Sleep, a UK-based mattress company, uses Shopify to manage multiple localized storefronts tailored to different international markets. This capability helps them address specific customer preferences and legal requirements seamlessly, showcasing Shopify’s excellent support for global e-commerce operations.

Conclusion

From fashion juggernauts like Kylie Cosmetics and Skims to industry leaders like Heinz and Staples, many big brands trust Shopify to handle their complex e-commerce needs. Whether it’s managing massive traffic surges, ensuring seamless omnichannel experiences, or integrating advanced technologies, Shopify's robust platform delivers the functionality and scalability these companies require.

FAQ Section

Do celebrities use Shopify?

Yes, many celebrities use Shopify. For instance, Kylie Jenner uses Shopify for Kylie Cosmetics, and Kim Kardashian for Skims.

Is Tesla on Shopify?

Tesla used to use Shopify, but their current website is built on a custom platform.

How much do big brands spend on Shopify?

Most big brands use Shopify’s enterprise solution, Shopify Plus, which starts at $2000/month. Additional costs for apps and custom developments can easily add up to tens of thousands of dollars.

With such versatility and robust capabilities, it’s no wonder that Shopify remains a top choice for big brands looking to excel in the e-commerce space.