Which Shopify Themes Have Upsells

Table of Contents

1. Introduction
2. What is Upselling?
3. The Importance of Upselling
4. Top Shopify Themes with Upselling Capabilities
5. Strategies for Effective Upselling
6. Conclusion
7. FAQ

Introduction

Imagine you've walked into a store, grabbed the items on your list, and head towards the checkout. As you approach, the cashier reminds you of a new product that complements what you've already picked out or suggests a fancier version of an item you’re buying. This isn't a coincidence—it's a tactic called upselling, and it's immensely effective.

In the world of e-commerce, upselling can significantly boost your store's revenue by encouraging customers to spend just a little more. Shopify, a leading e-commerce platform, offers several themes that come with built-in upsell functionalities. In this blog post, we’ll explore the best Shopify themes that have upsells, enabling you to maximize your Average Order Value (AOV) and drive more sales.

If you're running a Shopify store or planning to start one, read on to discover the themes that can best serve your upselling needs.

What is Upselling?

Before diving into the specific themes, it’s crucial to understand what upselling entails. Upselling is a strategy where a seller invites the customer to purchase higher-end products, upgrades, or other add-ons to generate more revenue. Unlike cross-selling, which involves recommending complementary products, upselling focuses on persuading the customer to buy a more expensive version of the item in question.

The Importance of Upselling

Increased Revenue

One of the significant benefits of upselling is the increase in revenue. Studies show that upselling can boost your AOV, sometimes by as much as 30%. If applied effectively, it can turn a small, profitable sale into a more substantial one.

Enhanced Customer Experience

Upselling can also improve the customer’s shopping experience by recommending products that they might not have considered but could find valuable. This helps in building a stronger relationship with customers, leading to increased loyalty.

Reduced Cart Abandonment

Offering a well-timed upsell can even reduce cart abandonment rates. If a customer sees a worthwhile upgrade or add-on, they are less likely to leave the cart without making a purchase.

Top Shopify Themes with Upselling Capabilities

Dawn

Best For: Fashion brands, Visual storytelling, Beginners, Small budgets

Key Features:

• Sticky header
• Large media display
• Built-in upsell and cross-sell sections

Dawn is a popular, free Shopify theme designed for fashion and apparel brands. Its minimalist and responsive design makes it perfect for showcasing large product images. The built-in upsell functionality can help you turn browsers into buyers by recommending higher-value items during the shopping journey.

Local

Best For: Food and drink brands, Retail businesses, High-volume businesses

Key Features:

• Store locator
• Event calendar
• Age verifier pop-up
• Flexible upsell options

Local is a versatile theme ideal for local shops and food brands. It streamlines omnichannel selling and offers features like an event calendar and age verifier. Its upsell options are flexible, making it easy to recommend relevant products to your customers.

Impact

Best For: Electronics brands, International selling

Key Features:

• EU translations
• Color swatches
• Sticky Add to Cart CTA
• Advanced upsell options

Impact is a premium theme geared towards high-volume sellers, especially those in the electronics industry. The advanced upsell features include a sticky Add to Cart CTA and quick-buy prompts, making it easier for customers to see and purchase upgraded versions of items they are interested in.

Warehouse

Best For: Home and décor brands, Large catalogs, Dropshipping

Key Features:

• Quick view
• Stock counter
• Comprehensive upsell functionality

Warehouse is tailored for stores with large product catalogs. It's ideal for dropshippers and brands that frequently offer promotions or flash sales. The comprehensive upsell functionality helps in easily showcasing higher-value items to your customers.

Responsive

Best For: Sports and recreation brands, Large imagery

Key Features:

• Hero videos
• Promo banners
• Dynamic upsell points

Responsive is a theme that strikes a balance between advanced features and affordability. It allows merchants to showcase large product images and videos while leveraging dynamic upsell points to enhance customer engagement.

Sense

Best For: Beauty brands, Visual storytelling, Beginners, Small budgets

Key Features:

• Enhanced search
• Mega menu
• Effective upsell sections

Sense is a beginner-friendly theme perfect for beauty brands. Its minimal design focuses on visual storytelling, and the built-in upsell sections make it easier to recommend higher-value products or premium bundles.

Broadcast

Best For: Baby and kid brands, High-volume stores

Key Features:

• Product upsells
• Over 20 customizable sections

Broadcast is a flexible premium theme that comes with more than 20 preset section templates. It is excellent for baby and kid brands, as well as high-volume stores looking for robust upsell features to increase their AOV.

Pipeline

Best For: Fashion brands, Art and craft brands

Key Features:

• Subcollections
• Advanced filtering
• Upsell and cross-sell capabilities

Pipeline is a luxury-oriented theme that offers subcollections and advanced filtering options. It's suitable for fashion brands looking to utilize upsell and cross-sell opportunities to improve their customer’s shopping experience.

Vision

Best For: Jewelry and accessories brands

Key Features:

• Over 36 custom sections
• Video support

Vision is a responsive theme designed for jewelry and accessories brands. Its custom sections and video support make it easier to showcase premium products and provide upselling opportunities.

Motion

Best For: Gardening and outdoor brands, Sports brands

Key Features:

• Collection collages
• Animation support

Motion is ideal for brands that rely heavily on video content and animations. Its built-in upsell features ensure that customers are frequently presented with higher-value options throughout their shopping experience.

Be Yours

Best For: Beauty brands, Dropshipping, Single-product stores

Key Features:

• Countdown timer
• Color swatches

Be Yours is a multipurpose theme that works well for both single-product stores and those with larger inventories. The upsell features, including countdown timers and color swatches, help create a sense of urgency and entice customers to consider premium versions of products.

Strategies for Effective Upselling

Choose Relevant Products

The first step in upselling is ensuring that the recommended products are relevant. Irrelevant upselling can annoy customers and drive them away from making a purchase. For instance, a skincare brand might recommend a higher-end serum when a customer adds a basic serum to their cart.

Offer Discounts

Discounts can be a powerful incentive for upselling. Offering a small discount on upgraded items or bundles can make customers feel like they are getting more value for their money.

Use Detailed Descriptions

Properly describe the benefits of the upsell item. Highlight how the upgrade improves the user experience or solves more problems compared to the basic version.

Display Upsell Options Prominently

Ensure that your upsell options are visible at strategic points in the customer journey, such as the product page, cart page, and during checkout. This increases the likelihood that customers will consider the upgrades.

Personalize Recommendations

Personalization can significantly enhance the effectiveness of upselling. Use data from customer browsing behavior and past purchases to recommend the most relevant upgrades.

Conclusion

Upselling is a vital tactic for increasing your Shopify store's revenue and improving the customer experience. Choosing the right theme that supports and simplifies upselling can make all the difference. Whether you are a beginner looking for a free theme like Dawn or Local, or an established store needing advanced upsell features like those offered by Impact or Motion, Shopify has a theme that can meet your needs.

Effectively implementing upselling strategies within these themes can lead to increased AOV, improved customer loyalty, and ultimately, higher revenue. Explore these Shopify themes to find the best fit for your store and start reaping the rewards of strategic upselling.

FAQ

What is the purpose of upselling in e-commerce?

Upselling aims to persuade customers to purchase higher-end products or upgrades, increasing the overall order value and enhancing the customer's shopping experience.

How do I choose the best Shopify theme for upselling?

Consider your industry, the size of your catalog, and specific upsell features like personalization and display options. Themes like Dawn, Local, and Impact offer robust upsell functionalities that cater to various business needs.

Are there any free Shopify themes with upsell features?

Yes, free themes like Dawn, Sense, and Studio come with built-in upsell features, making them suitable for beginners and small-budget stores.

How can I make my upselling strategy more effective?

Ensure the recommendations are relevant, offer discounts, use detailed descriptions, display upsell options prominently, and personalize the recommendations based on customer behavior.

With the right Shopify theme and effective upselling strategies, you can significantly enhance your online store's performance and customer satisfaction. Choose a theme that fits your business needs and start implementing these upselling techniques today.