How to Add Buy Button on Shopify

Table of Contents

1. Introduction
2. What is the Shopify Buy Button?
3. Why Use the Shopify Buy Button?
4. Steps to Add a Buy Button on Shopify
5. Tips for Customizing Your Buy Button
6. FAQs
7. Conclusion

Introduction

Are you looking to streamline your online sales process? Then, employing the Shopify Buy Button might be just what you need. Imagine boosting your sales by allowing customers to purchase products from your blog, landing pages, or any website seamlessly. This straightforward guide explains how to add Buy Buttons on Shopify, ensuring an effortless integration across various platforms.

By the end of this post, you will have a clear understanding of how to create and embed Shopify Buy Buttons. Whether you are a new Shopify user or a seasoned ecommerce professional, this guide will provide you with step-by-step instructions, key insights, and additional tips to optimize your online selling strategy.

What is the Shopify Buy Button?

The Shopify Buy Button is a customizable button that you can embed on any site to allow visitors to purchase products directly from your Shopify store. It is especially beneficial for bloggers, artists, influencers, or any content creators wanting to monetize their platforms without fully developing a new online store.

Why Use the Shopify Buy Button?

1. Increased Sales Conversion: By embedding Buy Buttons directly into high-traffic web pages or blog posts, you reduce the friction in the checkout process.

2. Seamless Integration: The button integrates Shopify's secure checkout and powerful ecommerce tools into any platform, such as WordPress, Squarespace, or Wix.

3. Customization: You can customize the look and feel of the Buy Button to match your brand's aesthetics, ensuring a seamless user experience.

4. Easy Management: Orders from the Buy Button are managed directly from your Shopify Admin, just like orders from your main online store.

Steps to Add a Buy Button on Shopify

Step 1: Add the Buy Button Sales Channel

Before creating and embedding a Buy Button, you need to add the Buy Button sales channel to your Shopify store.

Desktop:

1. Log in to your Shopify admin.
2. Navigate to Sales Channels on the left-hand menu.
3. Click the + button beside Sales Channels.
4. In the Sales Channels dialog, select Buy Button and click Add.

Mobile:

1. Open the Shopify app on your iPhone or Android device.
2. Tap Store.
3. Tap the + button beside Sales Channels.
4. Tap Buy Button, then Add.

Step 2: Create a Buy Button

Once the Buy Button sales channel is active, you can proceed to create Buy Buttons for your products or collections.

For a Single Product:

1. From the Shopify admin, click Buy Button under Sales Channels.
2. Click Create a Buy Button.
3. Select Product Buy Button.
4. Choose the product you want to create a Buy Button for.
5. Customize the button. You can adjust color, text, and layout.
6. Click Next.
7. Click Copy Code.

For a Collection:

1. From the Shopify admin, click Buy Button under Sales Channels.
2. Click Create a Buy Button.
3. Select Collection Buy Button.
4. Choose the collection you want to create a Buy Button for.
5. Customize the button.
6. Click Next.
7. Click Copy Code.

Step 3: Embed the Buy Button Code

Next, you'll need to embed the generated code into the HTML of your desired webpage or blog post.

Embedding in Shopify Store Pages:

To embed a Buy Button directly into a Shopify page or blog post:

1. Navigate to Online Store > Pages or Online Store > Blog Posts.
2. Select the page or blog post where you want to add the button.
3. Switch to the HTML view by clicking the <> icon in the editor toolbar.
4. Paste the Buy Button embed code.
5. Save your changes.

Embedding in External Websites:

For platforms like WordPress, Squarespace, or Wix:

1. Open the webpage or blog post editor.
2. Switch to the HTML editor or corresponding code insertion tool.
3. Paste the Buy Button embed code.
4. Save the changes and preview the page to ensure the button appears correctly.

Tips for Customizing Your Buy Button

Layout and Actions

• Layout: Choose from different layout styles such as basic, horizontal, or compact to suit the visual design of your website.
• Actions: Decide what happens when the button is clicked—open a checkout in a new window or the same page. Default action opens in a new window to keep visitors on your page.

Appearance

• Colors and Text: Ensure the button's color and text complement your site's aesthetics. This cohesion reinforces brand identity.
• Variants: If your product has multiple variants, decide whether to include buttons for each variant or combine variants into one embedded button.

Testing and Previewing

Always preview the button on both desktop and mobile views to ensure responsiveness. Make any necessary adjustments before finalizing the embed.

FAQs

How do I add a buy button on Shopify?

To add a Buy Button, navigate to Sales Channels in your Shopify Admin, select Buy Button, and follow the steps outlined to create and customize your button. Copy the generated HTML code and embed it into your desired web page or blog post.

What does the Shopify Buy Button do?

The Shopify Buy Button allows users to purchase products from your Shopify store directly from any webpage. It simplifies the buying process by integrating with Shopify's secure checkout and ecommerce management tools.

Is the Shopify Buy Button secure?

Yes, the Buy Button is secure as it directs users to Shopify’s PCI-compliant checkout system, ensuring data protection and secure transactions.

What is the cost of a Shopify Buy Button?

The Buy Button is included with all Shopify subscription plans, starting from the $5/month Starter plan.

What are the benefits of the Buy Button?

The major benefits include seamless integration with any website, increased sales conversion by reducing checkout steps, full customization to match website aesthetics, and easy management of orders through the Shopify Admin.

Conclusion

Adding a Buy Button on Shopify can revolutionize how you sell products online. By embedding these buttons into high-traffic areas, you allow potential buyers to make purchases seamlessly, enhancing customer experience and boosting conversions. Whether you’re just starting with Shopify or looking to optimize your sales strategy, integrating Buy Buttons is a smart, efficient, and highly effective approach.

Ready to use Shopify's tools to their fullest? Start integrating now and watch your sales soar!