How to Change the Order of Products in Shopify

Table of Contents

1. Introduction
2. Why Change the Order of Products in Shopify?
3. How to Change the Order of Products in Shopify
4. Examples and Case Studies
5. Addressing Issues
6. Frequently Asked Questions (FAQ)
7. Conclusion

Introduction

Have you ever felt that your Shopify store could benefit from a more strategic arrangement of products? Maybe you want your bestsellers to appear first or your latest arrivals to grab customers' attention? Knowing how to change the order of products in Shopify can significantly impact your online store's user experience and ultimately boost sales. In this guide, we will delve into the steps to reorder products in Shopify, explore why and when to do so, and offer some advanced tips to make your product display compelling.

By the end of this post, you will have the know-how to look at your product listings with a strategic eye, ensuring that the products that matter most to your conversion goals are front and center.

Why Change the Order of Products in Shopify?

The way products are displayed can shape the customer journey and influence purchase decisions. Default settings often sort products alphabetically or by date added, but that's not always the most effective way to present your merchandise. Here are some key reasons to change product order:

• First Impressions: The first set of products seen by customers should make a strong impression.
• Highlight Promotions: Put discounted items or special promotions upfront to capture quick sales.
• Seasonal Relevance: Feature seasonal or trending products prominently during peak times.
• Customer Behavior: Align product order according to how customers navigate your site.

How to Change the Order of Products in Shopify

Step-by-Step Guide

Desktop Method

1. Navigate to Collections Page:

   • Log in to your Shopify dashboard.
   • Click on Products from the left-hand navigation menu.
   • Select Collections.

2. Choose the Collection:

   • From the list of collections, click the one whose order you want to change.

3. Reorder Products:

   • In the Products subsection, click the dropdown menu beside Sort.
   • Select Manually to enable custom sorting.
   • Drag and drop products into the desired order.
   • Ensure you click Save to apply the changes.

Via Mobile (iPhone/Android)

1. Open the Shopify App:

   • Navigate to Products and then Collections.
   • Tap on the collection you wish to reorder.

2. Manual Sorting:

   • Tap Sort and select Manually.
   • Drag and drop products to reorder.
   • Tap Save.

Using Shopify Admin

For more specific sorting needs, you can adjust product order directly through Shopify Admin:

1. Go to Products > Collections.
2. Click the collection you wish to edit.
3. Under Products, select from the dropdown beside Sort:
   • By default: Alphabetically, by Best-Selling, etc.
   • For manual sorting, select Manually and reorder products individually.

Advanced Techniques

Utilizing Shopify Apps

For advanced control over product sorting, Shopify offers numerous third-party apps:

• Product Filter & Search by Boost Commerce: Allows for intricate product filtration and dynamic sorting options.
• Sortly: Provides automated sorting based on criteria like stock levels, tags, and more.

Seasonal Adjustments

Products can be sorted based on the season:

• Perform regular reviews to align product displays with seasonal demands.
• Move holiday-specific or best-selling seasonal items to the top.

Promotions and Discounts

Highlight products with ongoing promotions:

• Place discounted items prominently to attract bargain hunters.
• Encourage impulse buys by showcasing limited-time offers.

Examples and Case Studies

Real-World Application

Case Study: Clothing Brand

A clothing brand shifted its new arrivals to the top of the collection page, followed by bestsellers. This resulted in:

• A 20% increase in new product clicks.
• A 15% increase in sales from highlighted products.

Example: Tech Store

A tech store used manual sorting to place its most-featured gadgets at the top during a promotional event, leading to:

• A 30% boost in promotion-specific sales.
• Improved user retention on the home page.

Addressing Issues

Common Problems and Solutions

Products Not Reordering

• Ensure that after selecting Manual, you are dragging and dropping products accurately.
• Verify changes on a live theme as collections may not update immediately.

Collection Sorting Problems

• Create new collections and adjust sorting if issues persist.
• Use built-in Shopify tools to troubleshoot or seek help from Shopify support.

Frequently Asked Questions (FAQ)

Can Product Order Changes Impact SEO?

No, changing the product order itself does not impact SEO. However, better user experience can indirectly improve search rankings by reducing bounce rates and increasing dwell time.

Can I Automate Product Sorting?

Yes, several third-party Shopify apps can automate product sorting based on criteria such as sales performance, inventory levels, and promotional status.

Is There a Limit on How Many Products I Can Reorder?

There is no specific limit set by Shopify. However, sorting a large number of products manually can be time-consuming and may require additional tools for efficiency.

Why is My Manual Sorting Not Reflecting on the Frontend?

Ensure that you have saved the changes after manual sorting and checked them on the live theme. If issues persist, it might be a bug, and contacting Shopify support can help.

Conclusion

Reordering products in Shopify is more than a simple task—it's a strategic move that can enhance user experience and drive sales. By understanding customer behavior, highlighting seasonal items, and leveraging Shopify's tools and apps, you can ensure that your product display aligns perfectly with your business goals. Now that you're equipped with this know-how, it's time to revisit your Shopify collections and redesign them to captivate and convert.

Remember, the ultimate goal is to make your Shopify store not just a place to shop, but an engaging and intuitive experience for your customers. Happy reordering!

By continually evaluating and adjusting your product display, you ensure that your Shopify store remains dynamic and appealing, ultimately driving up sales and customer satisfaction.