Table of Contents
- Introduction
- What is the Shopify Buy Button?
- Creating the Shopify Buy Button
- Embedding Shopify Buy Button on Different Platforms
- Conclusion
- FAQs
Introduction
Imagine you're a small business owner or an influencer with a personal website, and you want to sell products directly from your site without creating an entirely new online store. Shopify offers a convenient feature called the Buy Button that can seamlessly integrate with various website builders like WordPress, Squarespace, Wix, and more. But you might be asking yourself: "Where can I see Shopify Buy Button code?" This article is here to guide you through the process and explore the many ways you can add and customize Shopify Buy Buttons to your preferred web platform.
In this blog post, you'll learn what the Shopify Buy Button is, how to create it, and how to embed it on various websites including WordPress, Squarespace, and Wix. By the end, you'll be equipped with detailed knowledge on integrating Shopify’s ecommerce tools into your site, making it easy for your audience to buy directly from your webpage.
What is the Shopify Buy Button?
The Shopify Buy Button is a powerful tool that allows you to add ecommerce functionality to any website. Once you create a Buy Button in your Shopify admin, it generates an embed code that you can insert into the HTML of your site. This button gives your visitors a direct route to purchase a product without leaving your website, effectively turning any page into a sales page.
The Buy Button includes a standalone cart, so customers can add items to their cart and check out directly from the embedded button. It’s a versatile feature suitable for bloggers, artists, and small business owners seeking to sell products without redirecting customers to a separate store.
Creating the Shopify Buy Button
Step-by-Step Guide to Creating a Buy Button
Step 1: Add the Buy Button Sales Channel
- Log in to your Shopify admin.
- Navigate to "Settings" and then "Sales channels."
- Click "Add sales channel."
- Select "Buy Button" from the sales channels list and click "Add."
Step 2: Create a Buy Button
- On your Shopify dashboard, click "Buy Button" from the sales channels menu.
- Click "Create a Buy Button."
- Choose whether you want a Buy Button for a single product or a collection.
- Select the product or collection you want to create a Buy Button for and click "Select."
- Customize the look and feel of your Buy Button in the editor.
Step 3: Customize Your Buy Button
- Customize the button’s layout, color, and text to match your website’s style.
- Choose whether the checkout opens in a new tab or the same tab.
- When you're satisfied with the button’s appearance, click "Next."
Step 4: Get the Embed Code
- Click "Copy Code" to get the embed code.
- Paste this code into the HTML of your website where you want the Buy Button to appear.
Embedding Shopify Buy Button on Different Platforms
WordPress
Shopify Buy Buttons can be added to both self-hosted WordPress.org websites and certain WordPress.com plans. Here’s how you can embed it:
Step-by-Step Guide for WordPress:
- Ensure you have a self-hosted WordPress.org site or a compatible WordPress.com plan.
- Go to the page or post where you want to add the button.
- Switch to the HTML editor by clicking on the "Text" tab in the Classic Editor or adding a "Custom HTML" block in the Gutenberg editor.
- Paste the embed code and save your changes.
For WordPress templates:
- Navigate to "Appearance" > "Editor."
- Select the theme file where you want to add the Buy Button.
- Paste the embed code into the HTML and update the file.
Squarespace
Squarespace allows you to add Shopify Buy Buttons to individual posts and even menus on your homepage, although some advanced customizations might require developer assistance.
Step-by-Step Guide for Squarespace:
- Edit the page or post where you want the Buy Button.
- Add a "Code" block to your page.
- Paste the Shopify Buy Button embed code into the Code block.
- Save your changes.
Wix
For Wix websites, you follow similar steps but note that additional adjustments may be needed to align multiple Buy Buttons.
Step-by-Step Guide for Wix:
- Open your Wix editor.
- Select the page where you want to add the Buy Button.
- Add an "HTML Code" widget from the "Add" menu.
- Paste the Shopify Buy Button embed code into the widget.
- Adjust the placement and alignment if needed, especially if embedding multiple Buy Buttons, to ensure consistency.
Customizing Script Tags for Other Platforms
Some platforms like Unbounce may require you to paste the <script>
tags separately in the header and the rest of the embed code where you want the Buy Button to appear.
Steps for Platforms Requiring Separate Script Tags:
- Separate the
<script>
tags from the<div>
element in your embed code. - Paste the
<script>
tag into the page header. - Insert the
<div>
element where you want the Buy Button to display. - Save and update your changes.
Conclusion
Adding a Shopify Buy Button to your website is a straightforward and powerful way to integrate ecommerce functionality without a full-scale store rebuild. Whether you're using WordPress, Squarespace, Wix, or another platform, embedding the Buy Button is an almost universal process that involves copying and pasting the embed code into your HTML.
By understanding where and how you can see and implement the Shopify Buy Button code, you unlock new opportunities to enhance user experience and drive sales directly from your existing website.
FAQs
How do I add a Buy Button in Shopify?
- Navigate to your Shopify admin, add the Buy Button sales channel, and follow the steps to create and customize your Buy Button.
What does the Shopify Buy Button do?
- The Buy Button allows visitors to your website to purchase products without visiting your Shopify store directly.
Is the Shopify Buy Button secure?
- Yes, Buy Buttons use Shopify's secure, PCI-compliant checkout system.
What is the cost of a Shopify Buy Button?
- Shopify Buy Buttons are included with all Shopify plans, including the $5 per month Starter plan.
Can I customize the Buy Button after embedding it?
- Any changes to the Buy Button's appearance require generating a new button in the Shopify admin and replacing the old embed code on your site.
Feel free to experiment with the Shopify Buy Button and discover how it can optimize your online sales strategy!
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